Proton
|The External Factor Evaluation (EFE) Matrix | | | |
|Key External Factors |Weight |Rating |Weighted Score |
|Opportunities | | | |
|1. U.S. sales of organic food and beverage have increased from $1 billion (1990) to $26.7 |0.08 |3 |0.24 |
|billion (2009) | | | |
|2. Food manufacturers have experienced an increase in sales due to a higher number of |0.10 |4 |0.4 |
|people dining out | | | |
|3. Women are becoming more common in upper management (11.2% in 1995 to 16.4% in 2005) |0.06 |4 |0.24 |
|4. Baked goods prices increased 10.7% compared to 2008 |0.03 |1 |0.03 |
|5. Increased trends of flavor enhancer for bottled water |0.13 |4 |0.52 |
|6. Growing environmental consensus |0.06 |3 |0.18 |
|7. Increased demand for packaged and processed foods around the world due to change in |0.07 |3 |0.21 |
|lifestyles | | | |
| |
|Key External Factors |Weight |Rating |Weighted Score |
|Opportunities | | | |
|1. U.S. sales of organic food and beverage have increased from $1 billion (1990) to $26.7 |0.08 |3 |0.24 |
|billion (2009) | | | |
|2. Food manufacturers have experienced an increase in sales due to a higher number of |0.10 |4 |0.4 |
|people dining out | | | |
|3. Women are becoming more common in upper management (11.2% in 1995 to 16.4% in 2005) |0.06 |4 |0.24 |
|4. Baked goods prices increased 10.7% compared to 2008 |0.03 |1 |0.03 |
|5. Increased trends of flavor enhancer for bottled water |0.13 |4 |0.52 |
|6. Growing environmental consensus |0.06 |3 |0.18 |
|7. Increased demand for packaged and processed foods around the world due to change in |0.07 |3 |0.21 |
|lifestyles | | | |
| |