Proton Holdings Berhad
COURSEWORK 1 – INDIVIDUAL
Year
ONE/2013
MONTH
SEPT 2013
Subject
MKT2533 UNDERSTANDING MARKETS AND CONSUMERS
Weight
25%
Submission Date
WEEK 8
REGULATIONS
A. Late Submission
A 10% deduction per day of total coursework marks (excluding weekends and public holidays).
Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks.
Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination.
B. Deliverables
Students must submit all materials supporting their coursework listed in the deliverable section.
The coursework must be done INDIVIDUALLY and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer.
The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes.
The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you have selected.
Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded for such attempt.
Your coursework should not be more than 2500 words.
Use one and half spacing with 12-point font and New Times Roman. Fully justified. Pages must be numbered. Appropriate APA Referencing System will be employed where applicable.
You should submit Turnitin report.
You should bind or staple at the top left corner of your completed coursework with the coursework cover as the 1st page.
A CD containing the softcopy version of your coursework should be submitted as well.
COURSEWORK 1 - QUESTION
You are required to select ONE company from the list below and analyze the market and marketing mix strategies of the
Year
ONE/2013
MONTH
SEPT 2013
Subject
MKT2533 UNDERSTANDING MARKETS AND CONSUMERS
Weight
25%
Submission Date
WEEK 8
REGULATIONS
A. Late Submission
A 10% deduction per day of total coursework marks (excluding weekends and public holidays).
Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks.
Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination.
B. Deliverables
Students must submit all materials supporting their coursework listed in the deliverable section.
The coursework must be done INDIVIDUALLY and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer.
The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes.
The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you have selected.
Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded for such attempt.
Your coursework should not be more than 2500 words.
Use one and half spacing with 12-point font and New Times Roman. Fully justified. Pages must be numbered. Appropriate APA Referencing System will be employed where applicable.
You should submit Turnitin report.
You should bind or staple at the top left corner of your completed coursework with the coursework cover as the 1st page.
A CD containing the softcopy version of your coursework should be submitted as well.
COURSEWORK 1 - QUESTION
You are required to select ONE company from the list below and analyze the market and marketing mix strategies of the
References: Appendices (if relevant) APPENDIX A UNDERSTANDING MARKETS AND CONSUMERS GRADING SCHEME (INDIVIDUAL REPORT) Comments: ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________