psa on texting and driving

The Benefits of Educating Young Adults to Form Healthy Habits In today’s modern age we are all connected; the younger the generation, the more emphasis it puts into being connected and culturally significant. In this endless struggle, young adults eighteen to twenty-five years of age cross many boundaries and test the limits they have long been warned of. What does it take to send a clear message, but without having the audience experience life-shattering consequences first-hand for themselves? “PSA Texting While Driving UK AD [HD]” directed by Peter Watkins- Hughes speaks to young adults on many levels all at once in a short span, with a strong attention to detail that ranges from how the actors are portrayed to the lesser details that still draw the eye and make the audience wonder about safety. In connecting these young adults to the video, Watkins- Hughes is able to direct his viewers’ attention to the actions made by the actors, and the to question those actions for that next time the viewers find themselves in a car. By helping them cultivate the right actions and habits earlier in life, this PSA is raising everyone’s security in the future. When the viewers are presented with three eighteen-year-old girls chatting away and driving they will instantly become reminiscent of a similar car ride they experienced with similar moods and actions. Therefore the young adults will connect on a personally significant level to what Watkins- Hughes conveys as well as bond emotionally with the girls in the video. The driver Cassie and her two passengers Em and Jules are engaged in a typical conversation regarding a crush on a particular boy. Cassie says, ”My mate Jules fancies you” (Watkins- Hughes) in a drawn-out exaggerated tone but she slightly alters the text message she is typing to, “My mate fancies u x” (Watkins- Hughes). While Jules is in the backseat rolling her eyes, she is also leaning forward over Cassie’s shoulder making sure that she is texting James,