Psy 322 Week 1 Assignment
Consumer Psychology and Marketing Communications
Alicia Habbyshaw
September 9, 2013
Psy/322- Kimberly DeSimone
Axia College of the University of Phoenix
How do people measure, or know or how goods will be accepted? Consumer psychology is how people relate to the goods and services they use in their daily lives. Consumer psychology studies people and by doing so provides what factors are important in the decision making of purchases and the value of services. By having this knowledge of consumer’s organizations, businesses and retailers improve their marketing. First of all there needs to be an understanding of why the consumer buys in the first place. Is it for a need or a want or is it to fulfill something? The buying process can be very basic or very complex and have many influences from external to internal reasoning. There are many things that factor in to understanding the entire process and the best way to understand them is through consumer psychology.
Decisions to buy can be emotional. Emotions can lead a person to shop. Feelings are people’s primary way to make judgments and decision making. A woman can be upset at her husband, need a break from the kids, or she could be happy and want to spend impulsively. A marketer only has a chance to contend with commercials and ads to penetrate the feelings of the consumer. Consumer personal behavior is influenced by many, family, culture, environment, competition and social attitudes. These are factors to be evaluated and how they are used for persuasion. Friends and family influence the clothes one wears. Culture and family are a persons or peoples area of up bring that can influences the way services are done and the way products are purchased.
After taking a deeper look into the whole idea of consumer psychology there are lot of new approaches that are on the horizon that could possibly take effect. Image is a factor into today’s society whether we believe it or not. There is always the cliché that
Alicia Habbyshaw
September 9, 2013
Psy/322- Kimberly DeSimone
Axia College of the University of Phoenix
How do people measure, or know or how goods will be accepted? Consumer psychology is how people relate to the goods and services they use in their daily lives. Consumer psychology studies people and by doing so provides what factors are important in the decision making of purchases and the value of services. By having this knowledge of consumer’s organizations, businesses and retailers improve their marketing. First of all there needs to be an understanding of why the consumer buys in the first place. Is it for a need or a want or is it to fulfill something? The buying process can be very basic or very complex and have many influences from external to internal reasoning. There are many things that factor in to understanding the entire process and the best way to understand them is through consumer psychology.
Decisions to buy can be emotional. Emotions can lead a person to shop. Feelings are people’s primary way to make judgments and decision making. A woman can be upset at her husband, need a break from the kids, or she could be happy and want to spend impulsively. A marketer only has a chance to contend with commercials and ads to penetrate the feelings of the consumer. Consumer personal behavior is influenced by many, family, culture, environment, competition and social attitudes. These are factors to be evaluated and how they are used for persuasion. Friends and family influence the clothes one wears. Culture and family are a persons or peoples area of up bring that can influences the way services are done and the way products are purchased.
After taking a deeper look into the whole idea of consumer psychology there are lot of new approaches that are on the horizon that could possibly take effect. Image is a factor into today’s society whether we believe it or not. There is always the cliché that
References: MOSS, MICHAEL. Copyright 2013. Nudged to the Produce Aisle by a Look in the Mirror Retrieved from http://www.nytimes.com/2013/08/28/dining/wooing-us-down-the-produce-aisle.html?_r=0 The Economist. Copyright 2009. From buy, buy to bye-bye: The recession will have a lasting impact on the way people shop. Retrieved from, http://www.economist.com/node/13415207