psychographic
Psychographic Segmentation
-Income and occupation We have set target for customer that from their income and work as employees in the Kuching. Most of people that live in Kuching city having the high- income because work in big city and also the employees sometimes running out time to go work just buying the fast food. Hashi burger is currently new sale for Malaysian, people may be want to try the product to know how the taste of the burger. The camel milk also be targeted because it highly nutrient and good as medicine. Although may be the price is little expensive the community that have their financial ability can buy the product.
Social Class and lifestyle The social class actually is divided into refer for a group of people that the individuals whose occupy same position in economic system of production. There are five classes of the social class which is upper class (elite), upper middle class, lower middle class, working class, and poor. Our targeted social class are from upper class (elite), upper middle class and lower middle class. Upper class means that the owners of lands, stocks and bonds and other assets and the property from them own. The upper middle class of social class that represent the scientific and technical knowledge which are working as engineers, accountants, lawyers, architects, university faculty, managers and directors of public and private organizations. They have both high incomes and also high social prestige. The lower middle class of the social class represent the people that work as clerical-administrative provide support for professionals, engage in data collection., record-keeping, bank tellers, sales and many more. So, from here we can conclude that different social class will have a different lifestyle. The community with the high income may be spending lot money on vacation, shopping, and many more. This may influence our Hashi burger and camel milk will be buying by the
-Income and occupation We have set target for customer that from their income and work as employees in the Kuching. Most of people that live in Kuching city having the high- income because work in big city and also the employees sometimes running out time to go work just buying the fast food. Hashi burger is currently new sale for Malaysian, people may be want to try the product to know how the taste of the burger. The camel milk also be targeted because it highly nutrient and good as medicine. Although may be the price is little expensive the community that have their financial ability can buy the product.
Social Class and lifestyle The social class actually is divided into refer for a group of people that the individuals whose occupy same position in economic system of production. There are five classes of the social class which is upper class (elite), upper middle class, lower middle class, working class, and poor. Our targeted social class are from upper class (elite), upper middle class and lower middle class. Upper class means that the owners of lands, stocks and bonds and other assets and the property from them own. The upper middle class of social class that represent the scientific and technical knowledge which are working as engineers, accountants, lawyers, architects, university faculty, managers and directors of public and private organizations. They have both high incomes and also high social prestige. The lower middle class of the social class represent the people that work as clerical-administrative provide support for professionals, engage in data collection., record-keeping, bank tellers, sales and many more. So, from here we can conclude that different social class will have a different lifestyle. The community with the high income may be spending lot money on vacation, shopping, and many more. This may influence our Hashi burger and camel milk will be buying by the