Psychology in Mass Media Audience
MM – 5001
BUSINESS ETHIC AND BUSINESS LAW
MIDTERM ASSIGNMENT
Psychology For Mass Media Audience
La Ode Muhamad Arief Akbar 29109367
MASTER OF BUSINESS ADMINISTRATION
BANDUNG INSTITUTE OF TECHNOLOGY
BANDUNG
2010
Psychology for Mass Media Audience: Advertising and Other Public Statements
The influence of mass media increased in line with our society is advancing steadily on the information-based economy. Clearly the media provide the most efficient where education about psychology can be given on a number of large public audiences. Unfortunately, what the public learned is the psychology that is often distorted, trivialized, exaggerated, or inaccurate information.
This paper will discuss problems related to the implementation of psychology for mass media audience viewed from several different perspectives. Discussion of the topics by using several perspectives is a necessity considering the publications that come from one party may result in reduced objectivity. Before starting the discussion on media psychology implementation, this paper will present some concepts and theories related to psychology in mass media audience.
Psychology For Mass Media Audience
The books and articles written to sell that which tries to provide information about psychology concepts or phenomena, featuring some of the concept of the article when done earnestly and objectively.
Psychologists have difficulty here. In the other hand, it is useful to society when psychologists more actively involved in the media, thus exclude the public to receive more precise information about human behavior. Unfortunately the media has to make a sensational, exaggerated and, choose a quick format, which usually provide information that shallow (Koocher, 1993).
The difference between fact and speculation often becomes unclear. What do psychologists say is an opinion often given attribute as a consensus in these disciplines. Broad learning to the audience about the concept of psychology, research
BUSINESS ETHIC AND BUSINESS LAW
MIDTERM ASSIGNMENT
Psychology For Mass Media Audience
La Ode Muhamad Arief Akbar 29109367
MASTER OF BUSINESS ADMINISTRATION
BANDUNG INSTITUTE OF TECHNOLOGY
BANDUNG
2010
Psychology for Mass Media Audience: Advertising and Other Public Statements
The influence of mass media increased in line with our society is advancing steadily on the information-based economy. Clearly the media provide the most efficient where education about psychology can be given on a number of large public audiences. Unfortunately, what the public learned is the psychology that is often distorted, trivialized, exaggerated, or inaccurate information.
This paper will discuss problems related to the implementation of psychology for mass media audience viewed from several different perspectives. Discussion of the topics by using several perspectives is a necessity considering the publications that come from one party may result in reduced objectivity. Before starting the discussion on media psychology implementation, this paper will present some concepts and theories related to psychology in mass media audience.
Psychology For Mass Media Audience
The books and articles written to sell that which tries to provide information about psychology concepts or phenomena, featuring some of the concept of the article when done earnestly and objectively.
Psychologists have difficulty here. In the other hand, it is useful to society when psychologists more actively involved in the media, thus exclude the public to receive more precise information about human behavior. Unfortunately the media has to make a sensational, exaggerated and, choose a quick format, which usually provide information that shallow (Koocher, 1993).
The difference between fact and speculation often becomes unclear. What do psychologists say is an opinion often given attribute as a consensus in these disciplines. Broad learning to the audience about the concept of psychology, research
Bibliography: American Psychological Association., 2010. American Psychological Association: Ethical Principles of Psychologists and Code of Conduct. Retrieved February 9, 2010. Available from: http://www.apa.org/ethics/code2002.html. [Accessed 26 September 2010 at 23:00] Broder, M. S., 1999. So you want to work in the media? 21 things I wish I had known when I first asked myself that question. In L. L. Schwartz (Ed.), Psychology and the media: A second look (pp. 25–36). Washington, DC: American Psychological Association. Fischoff, S., 2005. Media Psychology: A Personal Essay in Definition and Purview. Available from www.apa.org/divisions/div46/images/MEDIADEF.pdf. [Accessed 26 September 2010 at 18:40] Friedland, L., & Koenig, F., 1997. The pioneers of media psychology. In S. Kirschner & D. A. Kirschner (Eds.), Perspectives on psychology and the media (pp. 121–140). Washington, DC: American Psychological Association. Giles, David., 2003. Media Psychology. New Jersey: Lawrence Erlbaum Associates, Publishers. Available from: www.mbaforum.ir/download/medps.pdf. [Accessed 26 September 2010 at 18:30] Lang, Annie., 1994. Measuring Psychological Responses To Media Messages. New Jersey: Lawrence Erlbaum Associates, Publishers. Available from: http://www.questia.com/read/58007671?title=Measuring%20Psychological%20Responses%20to%20Media%20Messages. [Accessed 26 September 2010 at 19:30] Spiegel, Patricia K. & Koocher, Gerald P., 1993. Ethics in psychology: Professional Standards and Cases. New York: Inc. McGraw-Hill. Available from: http://www.faqs.org/copyright/decisionmaking-in-the-university-senate-at-washington-state/ [Accessed 26 September 2010 at 21:10] Zaman, Saeful., & Helmi, Dyah R., 2010. Memahami dan Mengerjakan Psikotes Dengan Benar dan Tepat Waktu. Jakarta: Visimedia. Available from: http://www.perpustakaan-ngawi.com/memahami-dan-mengerjakan-psikotes-dengan-benar-dan-tepat-waktu.html [Accessed 27 September 2010 at 17:10] e