Preview

Psychology of Colour

Powerful Essays
Open Document
Open Document
1946 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Psychology of Colour
Australian Journal of Basic and Applied Sciences, 5(12): 215-219, 2011 ISSN 1991-8178

Psychology of Colors and Architectural Façade and Interior Color Selection
1 1

Saeid Rahmatabadi, 2Dr. Siavash Teimouri and 3Dr. Feridoun Nahidi Azar

2

Department of Architecture, Islamic Azad University, Borujerd Branch, Borujerd, Iran. Department of Architecture Science And Research Branch Islamic Azad University Arak Branch, Arak, Iran. 3 Department of Architecture, Islamic Azad University, Shabestar Branch, Shabestar, Iran.
Abstract: The first section of this paper discusses many effects that specific colors have on human minds and how they can be applied to interior architecture and design. The focus of this research Pertains specifically to restaurants. Most of this research comes from studies of warm and cool colors. Though they have opposite effects on human minds, combining them can create comfortable atmospheres and settings. The second section of this study is to research the human’s color selection of the architectural facade. As a result, Ratio of the color selecting has the tendency when surrounding color’s tone and selecting one are same. Degree of consideration in surrounding and Degree of harmony after color selecting have the tendency which is relation in the Saturation. Difficulty in the color selecting is in the brightness. There seems to be a different tendency between light tone and any others in Degree of consideration in surrounding and Satisfaction after color selection. Key words: Color Selecting , Architectural Façade, human mind, warm and cool colors. INTRODUCTION

When designing a restaurant, there are many things to consider besides the food that is served there. Customers should be able to enjoy the atmosphere almost as much as they enjoy the food in order for the restaurant to be successful. The flow of the floor plan is important because when a place is too crowded or hard to maneuver, customers may not be as comfortable as they

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Hrm 3263 Assignment 3

    • 512 Words
    • 3 Pages

    Identify the major pieces of equipment and the flow from the kitchen to the dining room. Then determine the placement of tables and chairs using the guidelines suggested for your restaurant concept: casual, casual bistro, fine dining.…

    • 512 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Khaled Hosseini's novel The Kite Runner has a story which contrasts that of the film Osama, directed by Saddiq Barmak. While Amir is living the high life in a wealthy Kabul…

    • 83 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    By: Khermouch, Gerry. Architectural Record, May2004, Vol. 192 Issue 5, p169-176, 6p, 4 Color Photographs, 1 Diagram; Reading Level (Lexile…

    • 580 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others socially in a friendly environment. Making sure the restaurant is clean, attractive, and the décor is consistent with the food and restaurant’s image and making sure the waiting staff knows that it is ok to allow customers to linger adds to the customer’s satisfaction in a restaurant. The restaurant industry is highly competitive in terms of price, service, location, and food quality and is often affected by changes in consumer trends, economic conditions, demographics, and the concerns about the nutritional content of the food.…

    • 3263 Words
    • 14 Pages
    Better Essays
  • Better Essays

    However, according to a research study trends in color palettes chosen for a health care facility design do not have anything link them to the patient 's health care issue. There is not enough evidence to indicate that a specific color(s) will have any form of emotional or mental impact on a patient. Although some cultures may associate a specific color to meaning something, in other cultures it may not mean anything (Young, 2007). This research study clearly indicates that colors do not have any links with emotional triggers or patient health outcomes, but it does have to do with a patient’s cultural background as well as his or her psychological and physiological nature (Young, 2007). Although the color study does not have any evidence-based to indicate that one color is better than another in a health care facility, it does indicate that color in a healthcare environment is important (Young,…

    • 1312 Words
    • 6 Pages
    Better Essays
  • Good Essays

    What is your favorite color and why? Do you think that simple tasks might be biased by your preferences? Find out in this science project if your color preferences will bias your fine motor skills when doing quick, repetitive tasks.…

    • 1160 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Maria Popva

    • 809 Words
    • 4 Pages

    It is common for houses in cold climates to be build out of wood, because the cold…

    • 809 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Effect of maternal predator exposure on the ability of stickleback offspring to generalize a learned color-reward association published Elsevier focuses around the cognitive abilities of threespine sticklebacks, otherwise known as Gasterosteus aculeatus.. In this study two experiments took place. The first Can Sticklebacks Generalize a Learned Color-Reward Association? Which tested the ability of threespine sticklebacks juveniles to be trained to recognize color in association with food. The second experiment, Does Maternal Predator Exposure Affect Offspring Generalization of a Color-Reward Association? Focuses on predatory-prey behavior in which to see if eating behavior is disturbed if the maternal threespine sticklebacks is affected…

    • 319 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Walls Can Talk Analysis

    • 1364 Words
    • 6 Pages

    You walk in and you automatically look around to see if this is somewhere you would want to be. In the article “Walls Can Talk...but Are They Speaking to Teens?” the author Margaret Sullivan tells us that an environment can affect a person as soon as they enter a room or building and that environments can influence both our feelings and our actions. The color of a room can help to set a mood in the class. The color blue promotes a calm feeling and shows creativity and intelligence; yellow is cheerful and energetic and orange increases the oxygen supply to the brain and stimulates mental activity. Most classrooms you see will be white which promotes clean, pure and a sense of peacefulness. Colors have deep unconscious meanings that affect our thinking and rational. Researching colors and planning is a vital part of the design…

    • 1364 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Many jobs use color psychology to their advantage such as interior designers and advertisers. In an article called The Science Behind Color and Emotion, it states how the fact that colors can impact us can help them with their work. Interior designers always use colors to create emotions in the people who live or work in the space. They use neutral colors in homes most of the time because it gives people that homey feeling. The use of colors and how they make us feel a certain way helps them with their living, so colors must have a psychological affect on us. Colors are used to people’s advantage on a day to day basis. People know that certain colors make people feel a certain way. People may think that we associate colors with feelings because that’s how we’ve been taught. That doesn’t seem logical though because the first teachers for any child are their parents, and everyone is different. The parents didn’t all teach their kids that red is associated with anger. So, we don’t associate colors because we were taught this way. We do that because it’s just the psychological effect it has on our brains.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Color plays an extremely crucial role in your website’s usability. That is why you need to make a lot of contemplation before web choosing colors. A prime reason why this is necessary is due to the fact that color psychology plays a vital function in user experience. For instance, if your background and foreground colors are not aesthetically pleasing, the visitors will get agitated and leave the site. Also, relevance of colors with the business orientation is also necessary. For instance, a corporate website may not look suitable with flashy and juvenile color scheme. (Blog.insightsoft.ae -2013)…

    • 775 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    3.1 How do sensations travel through the central nervous system, and why are some sensations ignored?…

    • 1283 Words
    • 6 Pages
    Good Essays
  • Good Essays

    When analyzing The Yellow Wallpaper and The Necklace, the understanding of the psychological aspect is extremely significant to fully comprehend the plots and themes. The psychological outlook affects how the reader views the protagonist, explains the occurrences of the events in the story, or may hinge on what narrator says and the reader understands?…

    • 413 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Colors are an intimate facet of our everyday lives and exist in everything that we see. Colors and emotions have a strong relationship between them. It is widely recognized that colors have also a strong impact on our emotions and feelings (Hemphill, 1996; Lang, 1993; Mahnke, 1996). The color red has been associated with excitement, strength, sex, passion, speed, and danger. White has been associated with pure, virginal, clean, youthful, and mild. Blue that is most popular color has been associated with trust, reliability, belonging, and coolness. Black is allied with sophistication, elegant, seductive, mystery, and sexual. And Pink is allied with soft, sweet, nurture, and security. Colors are linked with many different emotions. All colors have positive and negative impression connected with it. It has been tested and proven that colors have different alpha rate associated with it. The purpose of the study was to see if the brain responses differently while looking at different colors and to see if there were any connections between color and emotions.…

    • 1087 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Color Purple Psychology

    • 1271 Words
    • 6 Pages

    The Color Purple movie, depicted from a novel of the same title by Alice Walker, is a strong and encouraging movie set in 1930s in the countryside of Georgia. The movie centers around a young teenage girl named Celie. Celie is an uneducated African-American girl, who out of despair began writing letters to God after she was physically abused and raped by her father. She then becomes pregnant, but her father takes her babies away from her and then coerced into marrying an abusive man, Albert, whom she calls Mister. She never called him by his name. The three social psychology concepts involved in this movie are authoritarian personality, prejudice and discrimination, and finally social identity. All three concepts played a big role in developing the character of the protagonist.…

    • 1271 Words
    • 6 Pages
    Good Essays