Ptcl
CHAPTER NO 1
Introduction to the report
1.1 BACKGROUND OF THE STUDY:
This report is a study of PTCL. Now as a student why I needed to undertake a study of PTCL?
The reason was that after completion of my MBA (Marketing) course work, it was an academic requirement to undergo an internship for 8 week in any reputable organization so that to test and practice the concepts that I had theoretically learnt in my courses. And that’s why I undertook an internship in PTCL and now as an academic requirement, I am putting the details of that internship forward, in the form of this report.
1.2 PURPOSE OF THE STUDY
The purpose of this study is not to fulfill an academic requirement and get a degree. Rather the very purpose of this study is “to practically learn all the concepts that I have learnt theoretically in my Master”. And also to know that what I have studied is to what extent practically observable or practicable.
1.3 SCOPE OF STUDY
I could venture only financial aspects of the organization (PTCL). But that would have helped me, meet my study objectives partially. Now the scope of this study is very broad. I have tried my level best to venture each and every aspect and area regarding the organization and to do justice with it. And that’s why this study gives an overview of Pakistan Telecommunication Limited. An overview in the sense that in this very study all areas, including PTCL’s service marketing, managerial, strategic and financial, have been ventured into provide that the data for this study, that I have used, is the most recent one. So that no inconvenience could occur. But even then my main emphasis in this study is on the PTCL’s financial, strategic, service related and managerial areas.
1.4 RESEARCH METHODOLOGY
In this very report I have used two types of data:
Secondary data, which helped me a lot composing this report includes, PTCL’s Annual report, accounts summary, websites, newspapers, KSE’s websites, different books relating
Introduction to the report
1.1 BACKGROUND OF THE STUDY:
This report is a study of PTCL. Now as a student why I needed to undertake a study of PTCL?
The reason was that after completion of my MBA (Marketing) course work, it was an academic requirement to undergo an internship for 8 week in any reputable organization so that to test and practice the concepts that I had theoretically learnt in my courses. And that’s why I undertook an internship in PTCL and now as an academic requirement, I am putting the details of that internship forward, in the form of this report.
1.2 PURPOSE OF THE STUDY
The purpose of this study is not to fulfill an academic requirement and get a degree. Rather the very purpose of this study is “to practically learn all the concepts that I have learnt theoretically in my Master”. And also to know that what I have studied is to what extent practically observable or practicable.
1.3 SCOPE OF STUDY
I could venture only financial aspects of the organization (PTCL). But that would have helped me, meet my study objectives partially. Now the scope of this study is very broad. I have tried my level best to venture each and every aspect and area regarding the organization and to do justice with it. And that’s why this study gives an overview of Pakistan Telecommunication Limited. An overview in the sense that in this very study all areas, including PTCL’s service marketing, managerial, strategic and financial, have been ventured into provide that the data for this study, that I have used, is the most recent one. So that no inconvenience could occur. But even then my main emphasis in this study is on the PTCL’s financial, strategic, service related and managerial areas.
1.4 RESEARCH METHODOLOGY
In this very report I have used two types of data:
Secondary data, which helped me a lot composing this report includes, PTCL’s Annual report, accounts summary, websites, newspapers, KSE’s websites, different books relating