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Public Information Officers (PIOs) are the communications coordinators or spokespersons of certain governmental organizations (i.e. city, county, school district, state government and police/fire departments). They differ from public relations departments of private organizations in that marketing plays a more limited role. The primary responsibility of a PIO is to provide information to the media and public as required by law and according to the standards of their profession. Many PIOs are former journalists, bringing unique and relevant experience to the position. During crises and emergencies, PIOs are often identified by wearing helmets or vests with the letters "PIO" on them.
Among the oldest and largest public information professional organizations is The California Association of Public Information Officials or CAPIO.
Function
* A public information officer researches, develops, writes and coordinates media campaigns for the various departments. He also coordinates public relations activities for governments and selected departments. The officer is responsible for preparing budgets in relation to marketing ventures and public relations programs. He creates illustration and printing of public relations material. He prepares reviews and edits news conferences, news releases and newsletters. The public information officer is the spokesperson for departments by participating in interviews with the media. This person is also responsible for supervising the work of public information specialists or aides.
Education
* Persons in this position typically hold a bachelor's degree in mass media communication or public relations with