Public Relation
PRODUCT LAUNCHING
FROM ACTIVE CONSULTANCY
“SORA Musical Instrument Corporation”
Group 4
The London School of Public Relations
Jakarta
2012
ACKNOWLEGMENTS
This big project is a synergistic product of many minds of our member. It began when in the beginning of assignment as we were discussing about what product we should conduct. We started it from the beginning, the whole things came up originally from our thoughts. We are so grateful for the inspiration and wisdom of many thinkers and for a ton of helps from God.
We are also grateful for the work-team-mate at London School of Public Relation and specially our lecturer, Mrs. Roennfeld, Sylvia who has given the opportunity and encouragments to do this big project, paper-due and presentation about related product.
The material and arrangement within this paper hopefully can give a hand for those who have passion in studying deeply about Public Relation especially in Product Launching Section Part.
For this assignment itself we feel a deep sense of gratitude until can not express it to everyone who has given ideas, materials, spirits, minds, and so many things. God bless you.
Table of Content
Acknowledgement i
Table of Content ii
Company Profile 4
Type of Products 6
Name of Products 7
Name of PR Consultant 8
Logo of SORA 10
Logo of PR Consultant 12
Logo of Product 14
SWOT 16
STEEPLE 18
Objectives 20
Event Concepts 21
Media 23
Publics 24
Evaluation 26
Products Design 28
Promotion Design 33
Letterhead
FROM ACTIVE CONSULTANCY
“SORA Musical Instrument Corporation”
Group 4
The London School of Public Relations
Jakarta
2012
ACKNOWLEGMENTS
This big project is a synergistic product of many minds of our member. It began when in the beginning of assignment as we were discussing about what product we should conduct. We started it from the beginning, the whole things came up originally from our thoughts. We are so grateful for the inspiration and wisdom of many thinkers and for a ton of helps from God.
We are also grateful for the work-team-mate at London School of Public Relation and specially our lecturer, Mrs. Roennfeld, Sylvia who has given the opportunity and encouragments to do this big project, paper-due and presentation about related product.
The material and arrangement within this paper hopefully can give a hand for those who have passion in studying deeply about Public Relation especially in Product Launching Section Part.
For this assignment itself we feel a deep sense of gratitude until can not express it to everyone who has given ideas, materials, spirits, minds, and so many things. God bless you.
Table of Content
Acknowledgement i
Table of Content ii
Company Profile 4
Type of Products 6
Name of Products 7
Name of PR Consultant 8
Logo of SORA 10
Logo of PR Consultant 12
Logo of Product 14
SWOT 16
STEEPLE 18
Objectives 20
Event Concepts 21
Media 23
Publics 24
Evaluation 26
Products Design 28
Promotion Design 33
Letterhead