Public Relation (Cadbury's 2009 palm oil issue))
Content
No. Title Page no.
1 Introduction 2
1.1 Vision, Mission, Policies, purpose 2
1.2 Organizational Structure 4
1.3 Current public relation issue 4 1.4 Objective of the campaign 5
2.1 Strategic alternatives to meet organization objectives 6-8
2.2 Strategic public relation alternatives 8-10
3. Consultation, Communication 10-12
4. Implement Public Relation Strategy
5. Budget 13
6 Evaluation 14
7 Conclusion 14
8 References 15
1.) Introduction:
Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Wrigley's.[2] Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Crème Egg, and the Roses selection box.
Cadbury was established in Birmingham in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 from the index's 1984 inception until the company was bought by Kraft Foods in 2010.
As of 2013 Cadbury operates its head office at the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, and England. The building occupies 84,000 square feet (7,800 m2) of space inside Building 3 of the business park. Cadbury, which leases space in the
No. Title Page no.
1 Introduction 2
1.1 Vision, Mission, Policies, purpose 2
1.2 Organizational Structure 4
1.3 Current public relation issue 4 1.4 Objective of the campaign 5
2.1 Strategic alternatives to meet organization objectives 6-8
2.2 Strategic public relation alternatives 8-10
3. Consultation, Communication 10-12
4. Implement Public Relation Strategy
5. Budget 13
6 Evaluation 14
7 Conclusion 14
8 References 15
1.) Introduction:
Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Wrigley's.[2] Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Crème Egg, and the Roses selection box.
Cadbury was established in Birmingham in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 from the index's 1984 inception until the company was bought by Kraft Foods in 2010.
As of 2013 Cadbury operates its head office at the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, and England. The building occupies 84,000 square feet (7,800 m2) of space inside Building 3 of the business park. Cadbury, which leases space in the
References: - 1. http://www.cadbury.co.nz/en/about-cadbury.aspx 2. http://www.markedbyteachers.com/gcse/business-studies/how-management-style-culture-and-organisational-structure-interrelate-in-cadburys.html 3. http://www.slideshare.net/kp2195BM/bm-presentation-15229453 4. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10797108 5. ‘Implement a PR strategy in 7 days’ http://www.entrepreneur.com/article/69924