Public Relations: an Essential Part of Communication and Business Systems
Ministry of Science and Education of Ukraine
Kharkiv National University of Economics
Department of Foreign Languages
Public relations: an essential part of communication and business systems
Contents:
Introduction……………………………………………………………………….4 Part 1 Conception of public relations………………………………………………....5 1. History of development……………………………………………………….5 2. Definition of public relations……………………………………………….…6 3. Main objectives and goals of PR……………………………………………...8 4. Public relations activities……………………………………………………...9 5. Criticisms of Public Relations………………………………………………..11
Part 2 PR relationships to marketing and advertising. Similarities and differences….13 2.1. Public relations and marketing………………………………………………13 2.2. Public relations and advertising……………………………………………..15 2.3. Importance of interdependence of PR, marketing and advertising……….....16
Part 3 Public relations in action………………………………………………...…….17 3.1. Examples of public relations campaigns ……………………………….…...17 Conclusion………………………………………………………………………..21 Summary…………………………………………………………………...…….22 Анотація………………………………………………………………….………22 References…………………………………………………………..……………23
Introduction
During the twentieth century it became essential for social scientists to study human communication, which includes the process and effects of human interaction. Today public relations plays a very significant role in our daily lives. If used properly it can inform, educate, reassure, arouse interest or result in the acceptance of a situation. PR affects all types of organizations. It is all about communication between an organization and all those with whom it has any form of contact. The theme of the work: “Public relations: an essential part of communication and business systems” is topical, besause, first of all, today we have a necessety to control people’s thinking and feelings, to form public
Kharkiv National University of Economics
Department of Foreign Languages
Public relations: an essential part of communication and business systems
Contents:
Introduction……………………………………………………………………….4 Part 1 Conception of public relations………………………………………………....5 1. History of development……………………………………………………….5 2. Definition of public relations……………………………………………….…6 3. Main objectives and goals of PR……………………………………………...8 4. Public relations activities……………………………………………………...9 5. Criticisms of Public Relations………………………………………………..11
Part 2 PR relationships to marketing and advertising. Similarities and differences….13 2.1. Public relations and marketing………………………………………………13 2.2. Public relations and advertising……………………………………………..15 2.3. Importance of interdependence of PR, marketing and advertising……….....16
Part 3 Public relations in action………………………………………………...…….17 3.1. Examples of public relations campaigns ……………………………….…...17 Conclusion………………………………………………………………………..21 Summary…………………………………………………………………...…….22 Анотація………………………………………………………………….………22 References…………………………………………………………..……………23
Introduction
During the twentieth century it became essential for social scientists to study human communication, which includes the process and effects of human interaction. Today public relations plays a very significant role in our daily lives. If used properly it can inform, educate, reassure, arouse interest or result in the acceptance of a situation. PR affects all types of organizations. It is all about communication between an organization and all those with whom it has any form of contact. The theme of the work: “Public relations: an essential part of communication and business systems” is topical, besause, first of all, today we have a necessety to control people’s thinking and feelings, to form public
References: 3. It 's not just PR: public relations in society/ W. Timothy Coombs, Sherry J. Holladay. – Blackwell Publishing Ltd, 2007. – 144 pages. 8. Public Relations: Theory and Practice/ Jane Johnston, Clara Zawawi. – 3rd edition, Allen & Unwin, 2009. – 504 pages. 9. The Fall of Advertising and the Rise of PR/ Al Ries, Laura Ries. – HarperBusiness, 2004. – 320 pages. 10. The Public Relations Handbook/ Alison Theaker. – Routledge, 2001. –289 p.