Preview

Public Relations in the Hospitality Industry

Powerful Essays
Open Document
Open Document
776 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Public Relations in the Hospitality Industry
Public Relations in the Hospitality Industry

Public elations practices and principles
Imani Laport

Imani Laport
Public Relations Practices and Principles
Midterm Reaserch paper

Public Relations in the Hospitality Industry Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s taken over a century to just find a basic overview of the practice. It has been called many things such as image management or perception management. Public relations in a whole, is how you present an organization to its publics. It is a communication process. The job of a PR person is to first create an image for an organization and present it to its public. Once that is done it is their job to uphold that image so that the organization will continue to prosper.
The hospitality industry is the relationship between hosts and guests. It entails many different things depending on the business that you are a part of. Many different jobs fall under the hospitality industry such as the reception and entertainment of guests , visitors, or strangers, resorts, membership clubs, restaurants , attractions, and special events. It is a very profitable industry being that it is one that people rely on.
People have very high standards for this industry. All employees must have proper training because of the high standards. When people travel to other places they need the hospitality industry. They need a place to stay when they’re away from there home; they have to find restaurants for food and things like that. Now that the basic need is established then you move into different levels of comfort such as five star hotels instead of motels or top of the line restaurants instead of McDonald’s and Wendy’s. All of this of course depends on a budget but this makes the hospitality industry a

You May Also Find These Documents Helpful

  • Better Essays

    Careers in Lodging

    • 1181 Words
    • 5 Pages

    The lodging and food and beverages offered various management careers. In lodging industry, you have the General Manager who oversea the entire operation of the hotel. The other management career is Front Office Manager. This person is responsible for managing the front of the house operations of the hotel. To ensure the highest standard of service and the best guest experience is maintained. FOM is responsible for establishing and maintaining professional relationship with hotel guests and patrons. The major challenging job of FOM is handling guest complaints because most of guests are unpredictable. Also, this person needs to be familiarizing with Front Office policies and procedures. In the restaurant business, Restaurant Manager function is the liaison between the dining room and the kitchen. They focus mainly in the “front of the house” FOH. It is very important to be available all times especially when you have patrons who are complaining about their food or other issues. Being a Restaurant Manager plays a major role because he/she is responsible for proper hiring and training of staff to deal with customers. This person also does the budget for food and beverages that will be…

    • 1181 Words
    • 5 Pages
    Better Essays
  • Better Essays

    The hospitality industry is a very lucrative and rewarding career choice. Choosing a career in this field is not for the faint at heart. A career in this industry requires an individual that is ambitious, self-motivated, and has a charismatic personality. However, the hard work comes with many personal and financial rewards. Hospitality covers all careers that can come underneath the lodging, restaurants, event planning, theme parks, transportation, and tourism. However, this paper will go in depth explaining the role of general management, growth of employment, and human resource practices that should be used when hiring within the lodging and food and beverage industries.…

    • 1412 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Creative Product Promotion

    • 1928 Words
    • 8 Pages

    Public relations: Public relations involve a sustained attempt to develop an organisation’s reputation as a business by using the media to help create the image they desire. It is a way for an organisation to keep the business in their customer’s eyes. They are many sorts of public relations, these can include, press releases, sponsors, corporate communications and exhibitions. Public relations are just one of the main tools that businesses and organisations use to…

    • 1928 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Hospitality Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is becoming more important in the hotel industry. Corporate giants have entered the hospitality market. The hotel industry will consolidate like the airline industry. Therefore, it will be more competitive. Hotel chains are relying on the expertise of a marketing director.…

    • 830 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Hilton Worldwide is one of the world’s largest hotel companies, which operate more than 3,700 hotels around the globe. The company’s flagship brand, Hilton Hotels and Resorts, has more than 540 properties in 78 countries across six continents. The Company stands as the stylish, innovative leader in the full service segment. As a part of the company’s vision, to stay the leader in the hospitality industry, Hilton Hotels and Resorts is seeking to establish better communication between the company and its publics. Hotel public relations include activities such as press relations, special events planning, newsletters, community relations and many more. Being a global company their main PR function is to focus on “media relations and brand reputation” says John Forrest Ales, Senior Director for global brand PR at Hilton Hotels and Resorts (Ciarallo, 2009).…

    • 2541 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    The hospitality industry is part of a larger enterprise known as the travel and tourism industry. It is one of…

    • 3290 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Marketing Public Relations

    • 1322 Words
    • 5 Pages

    History has repeated itself. The Horsemeat Scandal is definitely no new phenomenon in Britain. An article by Jim Reilly (2013) on Daily Mail noted that the 'UK food chain was rocked by the same crisis 65 years ago'. Though it was not mentioned how the crisis was managed and handled in 1948, it is pretty obvious that the 'legacy of horsemeat scandal hangs over [the] food industry' (Gavin Megaw, 2014), this time involving a string of supermarket chains in the UK. Although national environment secretary Owen Paterson has confirmed that the beef products which contain horsemeat 'pose no health risk' (BBC, 2013), there has been much controversy about the unethical behaviour of mixing horsemeat to prolong the shelf life of processed meat and mislabelling food (Judith Woods, 2013).…

    • 1322 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The hospitality industry is a broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income.…

    • 1091 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Hospitality industry is an industry that provide the servives of food, drink and lodging facilities. The hospitality industry comprise of commercial and welfare sector. The commercial sector includes the hotel, restaurant, inn, guest house, vending services etc and the welfare sector are the hospitals, aged and welfare homes, etc. in the cause of this research, we will be looking in the commercial sector narrowing it down to the hotel sector.…

    • 319 Words
    • 2 Pages
    Good Essays
  • Better Essays

    This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg et al (1982) who offer five uses for the word strategy, there are plan, ploy, pattern, position and perspective. On the contrary, these five uses do not operate in isolation, but are intertwined to generate more benefits. Position is important to strategy in Public Relations because it allows us to leverage the organization in context. In addition, Position helps us align our strategy with the organization’s mission statement.…

    • 1060 Words
    • 5 Pages
    Better Essays
  • Best Essays

    Hospitality industry consists of wide category of fields within service industry and travel industry. Service industry includes lodging, restaurant, event planning, theme park, transportation, cruise line and others. Hospitality means the act or practice of host that can make guest feel hospitable. For example, the receptionists give service to the hotel’s guests. The guests will feel hospitable with the receptionists’ services. For travel industry, when people are traveling it is nice for businesses providing service and provides them with hospitality.…

    • 2729 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Employee Empowerment and Ocb

    • 2582 Words
    • 11 Pages

    Like any other industry, this industry too faces stiff competition not just with respect to attracting maximum customers viz. tourists and travelers, but also in retaining their own staff and curb attrition or employee turnover. The hotel staff has several duties to look after and this makes the hotel industry very viable. The services offered to the guests are all managed by the staff and this includes Food and Beverages, Housekeeping, Accounting, Marketing, Advertising etc.…

    • 2582 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Hospitality Industry

    • 1155 Words
    • 5 Pages

    process between a guest and a host. When we talk about the “Hospitality Industry”, we…

    • 1155 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Seitel, Fraser P., 2007, The Practice of Public Relations, 9th Ed., New York, Prentice Hall…

    • 1503 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Hospitality Industry

    • 945 Words
    • 4 Pages

    The hospitality service industry includes hotels, casinos, and resorts, which offer comfort and guidance to strangers, whether it be commercial (for monetary gain) or non-commercial (not for profit). The terms hospital, hospice, and hostel also derive from "hospitality," and these institutions preserve more of the connotation of personal care.…

    • 945 Words
    • 4 Pages
    Good Essays