Public Relations Theory & Strategy Assignment a
There are many ways in which carefully planned Public Relations can help an organisation or business succeed, and the campaign to help promote The Engine Shed in Edinburgh is of no difference. A variety of views from a number of different authors will be consulted in this essay, in order to make a fair judgment on how specific theories can be used for this campaign. In this academic essay, the concepts of Relationship Management and Propaganda will be analysed in hope to discover exactly what tactics can be used to assist The Engine Shed in gaining more customers and recognition.
Public Relations as Relationship Management
Many authors have specialised in the field of Relationship Management, such as Ledingham, Jahansoozi and Fawkes, and all give their fair share of reasons as to why it is important. For example, Ledingham (2003, p190) writes that Relationship Management is a theory which "results in mutual understanding and benefit for interacting organizations and publics." It is in Ledingham 's view that having a good relationship with the public will work in the favor of any organisation. However there is perhaps much more to Relationship Management than Ledingham writes. Some argue that Relationship Management is so important, that it indeed defines Public Relations itself, such as Grunig and Hunt (1984, p6), who reference Relationship Management when they define Public Relations as "management of communication between organization and its publics." No matter what the definition, it has been argued that Relationship Management is a must for an organisation such as The Engine Shed, which has many publics to deal with on a day to day basis.
In order to define the issues that The Engine Shed need help with, the quality of the cafe 's Organisation-Public relationship must be measured. This view is shared by Ledingham (2003, p470), who believes that defining the Organisation-Public relationship is very useful for "determining the impact of public relations
Public Relations as Relationship Management
Many authors have specialised in the field of Relationship Management, such as Ledingham, Jahansoozi and Fawkes, and all give their fair share of reasons as to why it is important. For example, Ledingham (2003, p190) writes that Relationship Management is a theory which "results in mutual understanding and benefit for interacting organizations and publics." It is in Ledingham 's view that having a good relationship with the public will work in the favor of any organisation. However there is perhaps much more to Relationship Management than Ledingham writes. Some argue that Relationship Management is so important, that it indeed defines Public Relations itself, such as Grunig and Hunt (1984, p6), who reference Relationship Management when they define Public Relations as "management of communication between organization and its publics." No matter what the definition, it has been argued that Relationship Management is a must for an organisation such as The Engine Shed, which has many publics to deal with on a day to day basis.
In order to define the issues that The Engine Shed need help with, the quality of the cafe 's Organisation-Public relationship must be measured. This view is shared by Ledingham (2003, p470), who believes that defining the Organisation-Public relationship is very useful for "determining the impact of public relations
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