Publicity Strategy Used by the Dot in Bukidnon
Bujidnon State University
College of Community Education and Industrial Technology
Promotional Tools of the Department of Tourism on Natural Tourist Spots in Bukidnon
Agpaoa, Eron
Sablayan, Syjane
Ledama, Renei Joy
Chapter 1
The Problem
Introduction
Promotional tool is defined as a communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision retrieved from wikipedia. This will help the product to be well- known to the public. Promotional tool is to very important in commercial and non commercial industries like hospitals, school and universities to arouse their marketing interest. Televisions, radio, newspapers, internet and word-of-mouth are some common forms used in promotion. A very good promotional tool will help a particular business to gain more profit because of the market popularity about the product. The more familiar the product is the more possibility that he market will demand on it, that is why promotional tool of particular firm should be well developed, convenient to the public and applicable to the market. Business industries are one of the sectors in the industry that uses promotional tool for the awareness of the market and their product. Aside from that is the tourism industry. Tourism may be defined as a travel for recreational, leisure or business purposes (wikipedia). Tourism brings money to the public by tourist spots. A very good tourist spots will lead to a progressive living, as what Sec. Ace Durano (said) “kung maraming turismo maraming trabaho” and that is really true, because a single tourist spot can give profit to many businesses. An example is a tourist who dines in restaurant could give benefit to the restaurant and the restaurant will purchase new ingredients from the market which will give the market a
College of Community Education and Industrial Technology
Promotional Tools of the Department of Tourism on Natural Tourist Spots in Bukidnon
Agpaoa, Eron
Sablayan, Syjane
Ledama, Renei Joy
Chapter 1
The Problem
Introduction
Promotional tool is defined as a communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision retrieved from wikipedia. This will help the product to be well- known to the public. Promotional tool is to very important in commercial and non commercial industries like hospitals, school and universities to arouse their marketing interest. Televisions, radio, newspapers, internet and word-of-mouth are some common forms used in promotion. A very good promotional tool will help a particular business to gain more profit because of the market popularity about the product. The more familiar the product is the more possibility that he market will demand on it, that is why promotional tool of particular firm should be well developed, convenient to the public and applicable to the market. Business industries are one of the sectors in the industry that uses promotional tool for the awareness of the market and their product. Aside from that is the tourism industry. Tourism may be defined as a travel for recreational, leisure or business purposes (wikipedia). Tourism brings money to the public by tourist spots. A very good tourist spots will lead to a progressive living, as what Sec. Ace Durano (said) “kung maraming turismo maraming trabaho” and that is really true, because a single tourist spot can give profit to many businesses. An example is a tourist who dines in restaurant could give benefit to the restaurant and the restaurant will purchase new ingredients from the market which will give the market a