Pucker Up: Executive Summary
Pucker Up Marketing Plan
Submitted to DeVry University
College of Business and Management
by
Rebekah Finch
Orlando, FL
April 2015
Marketing the Business
Executive Summary With our lemonade, we look to gain trust by providing our consumer with a low initial cost for our lemonade and advertise our brand by including our consumers in our process. Annual fairs and art festivals are an ideal location to bring our lemonade to, where a variety of people come together and enjoy a relaxing day. Social media is a very useful and powerful method that has a huge hold on society and through different social media accounts, we are able to promote Pucker Up to a larger audience. If sales noticeably drop, then it is the responsibility of the company …show more content…
From the girly 16 year old girl in high school, to the professionally driven career woman that likes to take care of herself. Pucker Up will provide products that will be appealing to them. Pucker Up provides quality lemonade that is refreshing and provides nutritional value to one’s body. Our product draws consumers in because of its energetic, lively colors and bottles, and it is pleasing to the eye. Based on our target audience, the color, font, and applicators is what keeps our consumers interested in our …show more content…
At Pucker Up, we plan to expand our lemonade stand beyond our local neighborhood. Annual fairs and art festivals are an ideal location to bring our lemonade to. With a variety of people and families walking around on a hot summer day, our refreshing lemonade is right within arm’s reach. This type of location provides the perfect opportunity to expand our audience and get our brand out there. It is important to look at locations where our main target audience would be frequent. We value our consumers and want to make that known by how our product is distributed. By making our product ready and available, not only in select stores, but online, it makes it more convenient for our consumers to purchase so they do not have to go out of the way. It is right at their fingertips, whichever way they may please. A way to introduce our product to consumers is by comparing our product with the ones that the public is already familiar with, by online or in stores (Bovee & Thill, 2013, p.350). Our unique design will also draw consumers in to try something
Submitted to DeVry University
College of Business and Management
by
Rebekah Finch
Orlando, FL
April 2015
Marketing the Business
Executive Summary With our lemonade, we look to gain trust by providing our consumer with a low initial cost for our lemonade and advertise our brand by including our consumers in our process. Annual fairs and art festivals are an ideal location to bring our lemonade to, where a variety of people come together and enjoy a relaxing day. Social media is a very useful and powerful method that has a huge hold on society and through different social media accounts, we are able to promote Pucker Up to a larger audience. If sales noticeably drop, then it is the responsibility of the company …show more content…
From the girly 16 year old girl in high school, to the professionally driven career woman that likes to take care of herself. Pucker Up will provide products that will be appealing to them. Pucker Up provides quality lemonade that is refreshing and provides nutritional value to one’s body. Our product draws consumers in because of its energetic, lively colors and bottles, and it is pleasing to the eye. Based on our target audience, the color, font, and applicators is what keeps our consumers interested in our …show more content…
At Pucker Up, we plan to expand our lemonade stand beyond our local neighborhood. Annual fairs and art festivals are an ideal location to bring our lemonade to. With a variety of people and families walking around on a hot summer day, our refreshing lemonade is right within arm’s reach. This type of location provides the perfect opportunity to expand our audience and get our brand out there. It is important to look at locations where our main target audience would be frequent. We value our consumers and want to make that known by how our product is distributed. By making our product ready and available, not only in select stores, but online, it makes it more convenient for our consumers to purchase so they do not have to go out of the way. It is right at their fingertips, whichever way they may please. A way to introduce our product to consumers is by comparing our product with the ones that the public is already familiar with, by online or in stores (Bovee & Thill, 2013, p.350). Our unique design will also draw consumers in to try something