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Puma Brand Ladder

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Puma Brand Ladder
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Puma Women Lifestyle Shoes Creative Strategy Chart
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Target-------------------------------------------------
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Demographic-------------------------------------------------
Female-------------------------------------------------
16 to 26-------------------------------------------------
High school students-------------------------------------------------
College and graduate students-------------------------------------------------
Young professionals-------------------------------------------------
Income between 1000-3000-------------------------------------------------
Dependent by parents-------------------------------------------------
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Psychographic-------------------------------------------------
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They are afraid of isolated-------------------------------------------------
They like to try new
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