purchasing behavior of filipinos

sdsadsdsThe Price To Pay

• When Filipinos shop, the amount of money they have to shell out is still a very important factor. Ninety-two percent plan their shopping in advance, and 79 percent prepare a shopping list before hitting the supermarkets or any place they want to do their shopping. They look for cheaper options and prioritize buying the basics: 73 percent allot time to look for the best promotions, and even if 89 percent decide what brand to buy before shopping, 81 percent end up choosing the brand to put in their baskets at the point of purchase, and 74 percent are willing to try a new product.

• It’s not all about price, though, for Filipino shoppers. Loyalty is still alive and well, with 89 percent saying that they would buy the brands they regularly use, even if confronted with a promotional offer from a competitive brand.

• Filipinos remain highly concerned about health. They care about how they look and place importance on time. The purchase of health and convenience products like milk powder, yogurt drinks, soymilk, oatmeal, ready-to-drink tea, liquid soap, bleach and hair conditioner is growing.

• Cheaper local brands are on the rise. Champion laundry detergent, Hapee toothpaste, Great Taste coffee, C2 tea, and Ho-Mi instant noodles are some examples. Product category leaders, a lot of which are multinational names, feel the growing presence of these emerging brands.By Alexander Villafania
MAKATI CITY, METRO MANILA - Amid budget concerns, Filipinos continue to be largely bargain hunters, looking for best deals on items that would otherwise cost more during regular days, according to a study.
The study by consumer habit tracking firm Kantar Worldpanel Philippines, which covered Filipino buying behaviors for the last five years (2005 to 2010), showed that the total urban Filipino households are comprised of those in the D and E socio-economic class, at 64 percent and 23 percent, respectively.
During this period 68 percent of households bought products from promotions. This is actually an increase of 18 percent from 2005.
Filipinos also tend to canvass more often in the last five years with 72 percent of those studied canvassing first before buying. This is an increase of 13 percent since 2005. Consumers who compared prices before making purchases slightly increased to 79 percent in 2010, up from 77 percent in 2005.
Sari-sari stores were also the main retail channel for Filipino consumers. It held a 39 percent share of the total value of consumer goods purchased within urban locations.
But supermarkets and major retail stores, such as SM, Mercury Drug, Gaisano, Puregold, and Robinson's, are also contributing to