Heinrichs presents the reader with Cicero’s five canons of persuasion which are invention, arrangement, style, memory, and delivery. Out of these five I believe you most importantly need to use arrangement and delivery. “Start by winning over the audience. Get them to like you through your shared values, your good sense, and your concern for their interest. Make them identify with you. All the tools of ethos apply here. Then launch into your argument, stating the facts, making your case, proving you point logically, and smacking down your opponent’s argument. End by getting the audience all charged up, through patriotism, anger—any of the emotions that lead to action.” (Heinrichs, 284). “Think about your voice—are you loud and confident enough for the room?—and gesture. Cicero included eyes (both eye contact and expression) as an aspect of gesture. A confident voice and expressions that start with the eyes: those are the chief secrets of actio.” (Heinrichs, 293). If you arrange your argument in a way that speaks your audience’s language while still getting across what you want from them, they are more likely to listen, thus more likely to act. Remember, seduce your audience with your rhetoric. The way you deliver your argument is essentially the most important part. If you have a foolproof speech but you stand in front of you audience murmuring and shaking, no one will listen. Know what you are talking about and carry that…
The use of beautiful women is not a new idea in advertising. Women are subjects of advertisements in areas such as cosmetics, weight loss, and specifically cleaning products, such as The Electrolux. The Electrolux is a bagless and automatic cleaner that provides deep cleaning and makes cleaning easier and convenient compared to other machines. The advertiser of The Electrolux Cleaner knows how convenient the cleaner is and effectively uses women along with several different techniques as a marketing focus in order to capture the attention of household owners.…
You will be writing your Profile essay to your local community. Imagine you might submit the Profile to your local newspaper or have it shared in a community newsletter; the readers of those publications make up your target audience. In two to three paragraphs, define your local community and describe what makes it unique. What are the needs, expectations, motivations,…
David Zinczenko is the editor-in-chief of Men’s Health magazine and the author of numerous best-selling books. Zinczenko is a man known for his work; his work and credibility shines bright because he has contributed op-ed essays to the New York Times, the Los Angeles Times, and USA Today. He has also appeared on Oprah, Ellen, 20/20, and Good Morning America. The fact that he is so accomplished in the area of eating healthy shows just how credible he is when it comes to discussing fast food vs. the eater. Zinczenko believes that the fast food industry is partly at fault for the growing rate of obesity. Although Zinczenko’s background and accomplishments gives us the evidence we need to know in order to trust his judgments, his emotional way of getting his points across make a difference as well. In the beginning of the essay, Zinczenko tells us about himself and how he grew up with troubled parents who weren’t together, and with very little options of what to eat for lunch and dinner every day. He explains that his options were mainly fast food, which caused him to be an overweight teenager. In other words, he uses his story of himself as a teenager growing up with family problems to draw people in and get them to sympathize with the overweight teenagers and get them to see that it is not all their fault and that it is, in fact, partly the fast food industry’s fault. One of his final arguments is that without warning labels on fast food industry products, we will see more sick, obese children and more angry parents.…
This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate.…
While using literary elements such as imagery, personal anecdotes, and a diverse choice of words, Bernard Cooper, the writer of ”A Clack of Tiny Sparks”, asserts that people should not be ashamed of who they really are. Cooper clearly develops this assertion by not only involving his personal experiences into this private essay, but by also including them in a way that is both touching, and intimate. By summarizing his childhood experiences, Cooper is able to clarify that being a teenager and being attracted to the same sex is not an easy obstacle to overcome. Cooper is able to draw the reader in with personal and private life experiences from his early teenage years.…
Rhetoric is the aim of persuading the audience by using reading, writing and speaking through communication. It gives us a better understand how and why we respond to certain messages. Also how we are persuaded to believe what we believe, and how we can persuade others to share our beliefs. Rhetoric involves how to make arguments and what kind of writing will make you argument most convince your audience or reader. Andrea Lunsford, professor of English at Sanford University said that getting your message across in a way that ethically persuades your audience. It also means protecting yourself from harmful massages and this requires critically evaluating the rhetoric we encounter through the myriad mediums of communication that surround us…
Sand between my toes and enjoying some sun while gathered around with a group of friends is what I call, a definition of a great time. The ad Tampax Pearl from Seventeen magazines sells the product through the use of rhetorical fallacies logos, ethos, and pathos. There are six fallacies, and throughout the magazine they are represented by the text, the women in the white bikini, and the beach: false cause, hasty generalization, non sequitur, and appeal to ignorance, false authority, and bandwagon. In the background are the sounds of waves clashing against one another, the sun beginning to lower, and the scent of a bonfire. The game of limbo used as an entertainment to influence laughter, and competition spread to one another.…
Voting is a very touchy subject in America today. With the economy the way it is people are paying more attention to the government than before. In his article Defending Our Voting Rights; Jeffrey Toobin argues that Republicans systematically attempt to disenfranchise Democrats. He argues that the Republicans go to great lengths to try to win elections. Jeffrey Toobin adequately supports his stance by stating facts, using quotes from credible sources, and by showing data that supports his arguments.…
Dave Chappelle returns to his hometown of Washington D.C. in the year 2000, during his tour around the country, to perform for the people of D.C. During his show “Killin’ Him Softly” Chappelle effectively uses rhetorical strategies by engaging his audience, understanding the culture he is addressing, as well as exemplifying the problem with racial stereotypes and the disparity of police brutality between the African American community and the white community.…
In South Central, Los Angeles, there is a food epidemic taking place among the population. For miles and miles, the only easily attainable food source is fast food; causing the overconsumption of un-nutritious, greasy, and fattening food. This is the problem brought to the public’s attention by speaker Ron Finley in his Ted Talks speech, “A Guerilla Gardener in South Central L.A.” Finley explains how everywhere he looks in his native South Central, all he sees are fast food chains and Dialysis clinics opened due to the lack of nutritious food. Finley views the lack of a healthy food source as a serious problem, and brings up his point; there are miles of vacant lots throughout Los Angeles, all of which could be used for the cultivation of healthy fruits and vegetables to better the urban community’s diet and health.…
I believe that the rhetorical strategy of narration is both seen differently in the article, “Unnatural Killers”, by John Grisham and the article, “The Case Against College Athletic Recruiting” by Ben Adler. Both appeal emotionally to the reader but one is a lot more logical in its approach then the other.…
Rhetorical, as defined by Merriam-Webster, is “Of, relating to, or concerned with the art of speaking or writing formally and effectively especially as a way to persuade or influence people.” The definition is an accurate one and explains what it is often used for: to persuade or influence another. When I first learned rhetoric, I associated the technique with three Rhetorical modes. These were Logos, an appeal to logic, Ethos, an appeal to ethics and lastly, Pathos which is an appeal to emotions. From what I first learned (and have continued to learn), an effective argument should include all of the three. However, by taking this class, I have grown to learn that there is much more to accomplish with rhetoric than just those…
Sometimes life gets tough and gives us obstacles and challenges just to see how we overcome them. It only takes one mistake for someone’s life to be turned upside down. Watching people go through hardships and life challenges helps us get on the right path and succeed. The book The Other Wes Moore written by Wes Moore himself, is based on real life challenges that two boys ironically with the same name and hometown were faced with and how their decisions on overcoming them lead them to two completely different places. One living free and being able to experience things and the other living unfortunately behind bars. Wes Moore uses the rhetorical appeals ethos, logos, and pathos to engage the readers attention on how two boys with so many similarities can grow up and live two completely opposite lives.…
Beverly Gross’s "Bitch" first appeared in the Salmagundi, a humanities and social sciences-based magazine in 1994. In this essay Gross mainly discussed about the meaning of the word “Bitch” changed across time. She analyzed the word in different perceptive, its offensive meaning, its contemptuous meaning and its literal meaning. As the meaning of the word “Bitch” is changing over time, it actually represents the women’s roles in the society is changing as well. Gross illustrates the word “Bitch” as a demeaning word, she claimed, “A word used by men who are threatened by women”. (Beverly Gross, P.628) It shows that men are willing to be the dominant of the society, and the word “bitch” is an ultimate weapon men have to humiliate women. Anecdotes, contrast and comparison are techniques Gross used to create a strong, powerful and persuasive essay.…