Preview

Qantas

Good Essays
Open Document
Open Document
717 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Qantas
Qantas
Qantas is a domestic budget airline established in Australia since 1920. The first operated aircraft of this company is an Avro 504K carried two passengers and one pilot. It is one of the airline company underwent the trading transformation during mid-century by the end of the last century. The airline commences to expand by the end of the wars. Qantas foresees there would be the huge growth in the civil air transport. In this case, it expands the range of the airplane and bye the new airline company. The targeting consumers of this airline are people who enjoy the good services, efficiency and cheap price of the company ("Qantas Background - Essays - Lenzzkii", n.d.)
.
Although, Qantas underwent so many things it still has some weaknesses to improve. The first suggestion to Qantas is the outlook of the plane. Consumers would be interested when they see the different appearances of the plane. Qantas can paint various kinds of themes to attract attention. Also, it can combine the food with the themed plane. Consumers want to experience something new that they have not tried before. Thus, the themed plane is under consumer’s expectation. It cost more compared to the normal airplane. This is one of the limitations for Qantas as it is a budget airline. The idea is adapt component under SCAMPER techniques. Eva airline provides the Hello Kitty themed plane. It gives Hello Kitty lovers chance to experience the surrounding with all the Kitty’s seats, food and even tissue.
Secondly, the laboratory is not functional enough for the passengers. Qantas can introduce advanced facilities for passengers to take bath during the long flight. Passengers would desire to have a shower room when they take more than 10 hours flight. The size of the plane must be improved in order to include the shower rooms. There should be around five shower rooms as there are many passengers. However, there is a difficult problem for the Qantas. It is tough to maintain the hot water while



References: 1. Qantas Background. StudyMode.com. Retrieved 12, 2010, from http://www.studymode.com/essays/Qantas-Background-529740.html 2. You 're the reason we fly | Qantas. (n.d.). Retrieved from http://www.qantas.com.au/travel/airlines/home/tw/en

You May Also Find These Documents Helpful

  • Good Essays

    The purpose of this paper is to review the marketing issues identified in a fictional Airline called Classic Airlines. I was presented with a scenario in which I will attempt to identify several things about the company and its situation as presented in the scenario. I will first discuss the nature of the product that Classic is offering. Next I will analyze the types of challenges the company is facing and discuss the corporate culture within the company. Last I will attempt to apply some market concepts to the presented scenario that I believe may improve the situation for the airline.…

    • 662 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Business report for Qantas

    • 1570 Words
    • 7 Pages

    Queensland and Northern territory aerial service (QANTAS) limited is a public company that operates all over the world, but has not always been a public company. Being a public company means that Qantas must have a minimum of five shareholders, with no maximum number, a minimum of three directors (2 must live in Australia), the word "limited" or "Ltd" in its name, has limited liability (protects shareholders from losing personal assets if the company goes into liquidation) and must publish their audited financial accounts each year (annual report).…

    • 1570 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Qantas International

    • 2259 Words
    • 10 Pages

    All over the nation, news of Qantas’ restructuring of Qantas International (QI) has reached ears of many Australians and many have voiced out their concerns on the matter. Qantas International has been the weak link in the operations of Qantas group compared to its domestic, freight, low-cost carrier Jetstar and frequent flyer businesses. Qantas’ new strategy involves expanding its base of operations into the Asian region to capture the market share of a boom in airline activity. With this new strategy, it plans to introduce job- cuts of 1000 employees mainly pilots and engineers. According to the two articles given, the Australian and International Pilots Association (APIA) and the Australian Licensed Aircraft Engineers Association (ALAEA) are pressuring Qantas’ Chief Executive Officer (CEO) Alan Joyce to abolish his downsizing policy. The unions and also the general public wants to keep jobs in Australia instead of having it outsourced to other countries which according to the CEO, will significantly reduce QI’s labour costs and increase their profitability.…

    • 2259 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Qantas Dispute

    • 1435 Words
    • 6 Pages

    The pilots ' union has already begun legal action against Fair Work 's decision with the first directions hearing in the Federal Court set down for December 1.…

    • 1435 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Qantas

    • 959 Words
    • 4 Pages

    Qantas relies heavily on technology, but airline technology is complex and it is continually being advanced and updated. Qantas was one of a number of airlines, who placed advance orders for the new Airbus A380, but they were opted to make sure they were not the airline to receive the very first ones as Qantas are all about quality for the customer…

    • 959 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Change Model

    • 2968 Words
    • 12 Pages

    The aim of this essay is to critically analyse the background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne, Sydney and Brisbane. Secondly, this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly, this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the launch of the Jetstar. Fourthly, this essay will also critically analyse the revenue and profit performance of Qantas prior the introduction of Jetstar i.e. 2002. Fifthly, it will continue to critically evaluate the trend in Qantas and Virgin Blue in 2003. Then the sixth paragraph will also critically evaluate the trend in Qantas after the launch of Jetstar. Lastly, the essay will also look into the annual reports of the year 2005-2009 and critically analyse the significant value added by the Jetstar to the Qantas group; and will critically analyse whether the executive decision of Qantas to launch Jetstar in order to retain the 60% domestic aviation market from its competitors has been a strategic success or not.…

    • 2968 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    When devising a marketing strategy, it is important that a business has a clear understanding of the target market. Once this has been established, the business will develop appropriate promotional and pricing strategies that cater to the needs of this target group. The business will also need to consider appropriate locations to sell the product. Qantas is Australia 's leading and largest airline and one of the oldest airlines in the world. Qantas was founded in the Queensland outback in 1920 and has grown to be Australia 's largest domestic and international airline. Qantas is widely regarded as the world 's leading long distance airline and one of the strongest brands in Australia. In order for Qantas to accomplish specific business objectives, the business’ marketing department must undergo various identification of which marketing strategies to practice. Qantas uses various marketing strategies such as Global Branding, the People Strategy and the Loss Leader Price Strategy to achieve business objectives such as increased profit margin, increased market share, high quality customer service and attaining a competitive advantage.…

    • 789 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    In this essay, we generally investigated Qantas Airways Limited, which is the largest airline in Australia mainly though historical data from the aspects of valuation and sensitivity analysis.…

    • 3525 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    A: We want to have more information about the joints which are very important in railway, for example, the quotation and quality about insulated joint, compromise joint, etc. The one that Australia needs more is the melding joint. C: 中国的钢铁产业基础雄厚,发展蓬勃。所以焊接技术发达。焊接接头是我们现在最高端的技术之一。 Glossary Briefing 4: Qantas is the flag carrier of Australia and its largest airline by fleet size, international flights and international destinations. Qantas is the third oldest airline in the world.…

    • 866 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Qantas Planing Startegy

    • 732 Words
    • 3 Pages

    Planning and strategy formulation are critical for an organisation to set up goals and accomplish it. It is crucial in order to perform better in market and environment better than its competitors. This section will include Qantas’ aim and main goal, vision, mission, and values, and current actions.…

    • 732 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Virgin Blue

    • 2978 Words
    • 12 Pages

    The Australian airline industry is at the mature stage of its life cycle. This is demonstrated by the low average growth rate of the production, and the low airline operating margins around 2 percent over the last five years. Declining fares in the leisure travel segment due to strong competition have combined with increasing costs to lower profitability over this period. Yield management is critical to profitability due to high fixed costs involved in operating a flight, that is, the marginal cost of passenger on a flight is very low, so having a plane full, with as many full-fare passengers as possible, is important to maximise profitability. Over recent years, there has been consolidation, brand transformation in the industry and more services been introduced to attract higher yield customers. This is evidence of a low growth environment, wherein the industry is at the mature stage of its life cycle, the organisation focus…

    • 2978 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Qantas Airlines

    • 683 Words
    • 3 Pages

    As it is mentioned above, first of all they provide comfortable seats, high quality food and straight flights, if it is possible. Qantas makes domestic and international ways as well, their flights operates to 56 metropolitans. However they don`t only specialized on air-service, they also have catering and Qantas holiday, where they provide high ranking service and unforgettable feelings. (About Qantas, 2012)…

    • 683 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Qantas Swot

    • 622 Words
    • 3 Pages

    Qantas range of subsidiary business operates in different sector but all of them supporting airlines industry’s activity, such as catering, baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost.…

    • 622 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Qantas essay

    • 2120 Words
    • 7 Pages

    Qantas Airways Limited is an Australian iconic airline group engaged in the operation of international and domestic air transportation services and the provision of freight services (Market Line, 2014). The airline also associates its services with the Jetstar brand, with QantasLink, Jetstar Asia and Jetstar Pacific grouped under the same business (Passport 2013). With a 17.7% market share of international passengers in Australia (Business Monitor, 2011), the company aims to upsurge its global market position through a demanding and reconstructive approach. The company has already accomplished a notable degree of achievement locally and internationally with its significant competitive positioning and strong alliance with Emirates and previously British Airways. Though with increasing global forces bestowing as challenges for the business, Qantas has to adapt to the macro-environmental factors appropriately in turn with their internal marketing mix. Clarke (2006) stresses that in a worldwide economical industry, competition is fierce and costs need to be through international eyes, so an arduous analysis of the strategic pillars is needed for the sustainability and improvement of Qantas in the international market.…

    • 2120 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Qantas

    • 6440 Words
    • 28 Pages

    Working In A Less Certain Environment (Shifting the risk from owners to employees). ........ 5-7…

    • 6440 Words
    • 28 Pages
    Powerful Essays