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Qantas Case Study

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Qantas Case Study
Case study: Quantas
Topic 1- operations

Role of operations management contributes most directly to business revenue employs normally the majority of the labour resources interfaces most directly with the business customer/client;

Strategic Role of Operations Management
The operations allow quantas to achieve long term survival. the scheduling, cancellation or rescheduling of flights the monitoring and response to an industrial dispute the reallocation of labour to cover absences in key areas

Cost leadership
To use the least amount of inputs to deliver one unit of output. Some ways are:
Economies of Scale
Standardisation- The more variations to Oantas' services = higher cost
Technology- eliminating the need for Oantas staff to be available to interface the customer
Waste Minimisation- deliver the lowest production cost

Differentiation of Product/service the most comprehensive domestic and international coverage
Qantas includes comfort based features such as skybeds, special menus, lounges, online check

Interdependence with Other Key Business Functions
Human resources- Training and development + Recruitment of staff
Finance - monitors, records, and analyses the financial transactions
Marketing- connects operations with the customer by providing market requirements

Influences on Quantas’s operations
Globalisation
Launching new airlines= cost minimisation needed ethical and social
Health surveillance program- workplace conditions monitored water conservation,

Technology
Newer planes, newer operational processes = new training

Government policies
Deregulation and the carbox tax = higher costs the Fair Work Act = more pro worker which has increased Qantas' operating costs
Environmental impacts
Purchasing new, environmentally sensitive aircraft,
Fuel conservation- a trigeneration energy system reduces power usage

Operations processes
a. Inputs
Transformed Resources
Transforming Resources the resources

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