Qantas Report
| | | | | MGMT Team Report: Qantas | Table of Contents Executive summary 1 Introduction to management issue 2 Company’s industry and External environment 2 The internal environment of Qantas 4 Summary of management issue 6 Analysis of management strategies and their effectiveness 7 Recommendations 9 Bibliography 11
Executive summary
Qantas, Australia’s largest domestic and international airline service, has grown immensely since its formation in 1922 and has dominated the Australian domestic aviation industry for years. However, a recent dispute between the unions and management lead to the grounding of all Qantas flights causing the company to suffer both financially as well as in terms of their reputation and reliability for customers.
This issue takes place in multiple industries, transport, labour and tourism to name a few. (The) This report focuses primarily on the labour industry, and the impact of the industrial relation issues on the airline and the strategies that Qantas put in place to resolve the issue.
(In order to gain insight about this issue, we) This report describes (the explored) the internal, external, general and international environment that has affected Qantas. (in which it takes place.) The internal environment was greatly affected by this issue. Employees and shareholders (and the image of the company were all) affected by firstly by the company’s decision to outsource labour and then by Alan Joyce’s decision to ground the flights during the industrial action. After researching various external environmental factors that affected this issue, it appeared that the main factors were the competitors and government, both of which played a major role in the issue. (In regards to the general environment we looked mainly at the current state of the economy and that of the natural environment, both of which played a role in this issue.) The report also looks at the general environment with regards to the
Executive summary
Qantas, Australia’s largest domestic and international airline service, has grown immensely since its formation in 1922 and has dominated the Australian domestic aviation industry for years. However, a recent dispute between the unions and management lead to the grounding of all Qantas flights causing the company to suffer both financially as well as in terms of their reputation and reliability for customers.
This issue takes place in multiple industries, transport, labour and tourism to name a few. (The) This report focuses primarily on the labour industry, and the impact of the industrial relation issues on the airline and the strategies that Qantas put in place to resolve the issue.
(In order to gain insight about this issue, we) This report describes (the explored) the internal, external, general and international environment that has affected Qantas. (in which it takes place.) The internal environment was greatly affected by this issue. Employees and shareholders (and the image of the company were all) affected by firstly by the company’s decision to outsource labour and then by Alan Joyce’s decision to ground the flights during the industrial action. After researching various external environmental factors that affected this issue, it appeared that the main factors were the competitors and government, both of which played a major role in the issue. (In regards to the general environment we looked mainly at the current state of the economy and that of the natural environment, both of which played a role in this issue.) The report also looks at the general environment with regards to the