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Qantas Strategy

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Qantas Strategy
Qantas Aggressive New Strategy
Alejandro Trujillo BA 514 April 26, 2012

2 Table of Contents

Introduction .................................................................................................................................... 3 Qantas Group structure .................................................................................................................. 4 Expansion Into Asian Market ......................................................................................................... 5 Jetstar Japan ....................................................................................................................... 6 Jetstar Hong Kong ............................................................................................................. 6 New Premium Asian Airline .............................................................................................. 7 Fleet Renovation Plan .................................................................................................................... 7 A320 ................................................................................................................................... 7 Boeing 787 ......................................................................................................................... 8 Airbus A380 ....................................................................................................................... 8 Qantas - Premium Airline .............................................................................................................. 9 Conclusion ................................................................................................................................... 10 References .................................................................................................................................... 11

3 Introduction Australia is a vast country with unforgiving terrain. This was a fact recognized by two


References: Associate Australian Press (October 31, 2011). Where it all began: The history of Qantas. News.com.au. Retrieved from http://www.news.com.au/travel/australia/where-it-all-began-the-history-of-qantas/story-e6frfq891226181651319 Bamber, G 13 Qantas Corporate Website. (2012). Retrieved April 21, 2012, from http://www.qantas.com.au/ Qantas Strategy Day Presentation Stewart, C. (November 5, 2011). Qantas tossed by trade winds. The Australian. Retrieved April 20, 2012 from http://www.theaustralian.com.au/national-affairs/opinion/airline-tossed-by-trade-winds/story-e6fr gd0x-1226186207242 Verrender, I
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