Qantas's Frequent Flyer Program A Strategic, Tactical, Or Operational Decision?
Is the decision whether or not to sell Qantas’s frequent flyer program a strategic, tactical, or operational decision?
It would be a strategic decision not to sell Qantas’s frequent flyer program reason being, considering the meaning of strategic decision making is an ongoing process that involves creating strategies to achieve goals and altering strategies based on observed outcomes. As to this decision Alan Joyce can take the initiative of increasing the flights rates and in reward its members can gain the points also Alan Joyce can increase the prizes of the products due to the slow economy which also the members will gain points and later redeem them for free flights or other products.
Also considering the fact that over 10 million Australians, almost have of the population belong to Qantas’s frequent flyer program thus the citizens will help the program back on its feet and Alan Joyce will no longer worry on whether to sell or not sell the …show more content…
First the difference between the two is that programmed made at the lowest level where in this case the decision made is that it has always been made when issues arises it does not need to be discussed whereas non-programmed decision is made at the highest level whereby new decision are made to counteract the issues that have raised. The manager and the employees need to sit down and come up with new ideas.
The reason being why Alan’s decision is programmed or non-programmed is that; the increase of flight rates and products sold and rewarding its customers with points that they can later redeem in the future hence the decision can be termed as programmed because in the past the customers gained points when purchasing the flights tickets and also by purchasing the products. The other situation is that the decision can be non-programmed reason being is Alan as the CEO of the company has never increased the flight rates and the rates of the
It would be a strategic decision not to sell Qantas’s frequent flyer program reason being, considering the meaning of strategic decision making is an ongoing process that involves creating strategies to achieve goals and altering strategies based on observed outcomes. As to this decision Alan Joyce can take the initiative of increasing the flights rates and in reward its members can gain the points also Alan Joyce can increase the prizes of the products due to the slow economy which also the members will gain points and later redeem them for free flights or other products.
Also considering the fact that over 10 million Australians, almost have of the population belong to Qantas’s frequent flyer program thus the citizens will help the program back on its feet and Alan Joyce will no longer worry on whether to sell or not sell the …show more content…
First the difference between the two is that programmed made at the lowest level where in this case the decision made is that it has always been made when issues arises it does not need to be discussed whereas non-programmed decision is made at the highest level whereby new decision are made to counteract the issues that have raised. The manager and the employees need to sit down and come up with new ideas.
The reason being why Alan’s decision is programmed or non-programmed is that; the increase of flight rates and products sold and rewarding its customers with points that they can later redeem in the future hence the decision can be termed as programmed because in the past the customers gained points when purchasing the flights tickets and also by purchasing the products. The other situation is that the decision can be non-programmed reason being is Alan as the CEO of the company has never increased the flight rates and the rates of the