Qnt 561 Week 2: Rim Research Questions And Answers
Rim Research Part Two
Alassane Tall, James Rudolph Michael, Nakib Chowdhury,
Terry Knight, and Varsha Vasconcelos
QNT/561
August 23rd, 2013
Kenneth Le Cour
Introduction Team A provides a research plan for BlackBerry Limited (BBRY) to determine the cause for decline in revenue. Reevaluation of the research questions are addressed, resulting in increased opportunity for concise and earnest data responses from respondents relating to BBRY’s products. The population and samples for the research are identified, describing the type of respondents who will be selected and how he or she will be accessed. The data collection process is presented, in addition to a depiction of the survey format and basic content to be assembled. The distribution of the survey is identified as well as the collection process. Each aforementioned item will contribute to the compilation of a survey to obtain data for insight regarding the decline in revenue, providing data for potential redirection in BBRY’s strategic planning.
Revised Research Questions Based on feedback and updates from previous week, the research questions will need to be geared towards customer usage and decision making when in the market looking for new phone. Research questions will then further identify the issues RIM is facing and is …show more content…
challenged within its own market/industry. It will further highlight the current situation and provide an overview to the future sales & usage implications.
Consumer trends of swapping from Blackberry to other smart phones?
Based on above research question, RIM product team would be able to compare Blackberry users and tablets. The team will further be able to drill down into why customers would rather use or choose other smartphones vs. blackberry. Is the major player the features of the blackberry or user friendly devices? Furthermore, based on 2nd set of revised research question, product marketing team will be able to analyze the units sold in and around a marketing promotion and advertisement. Would an aggressive marketing promotion, lure the new or old customers back to Blackberry?
Population Sample Identifier
` The population would be the general population of smart phone users. The sample will be chosen by randomly calling phone lines and finding out if the users owned or planned to own a smartphone now or within the next 12 months? Additional data would be collected by randomly sampling people at local shopping malls and department stores such as Walmart, Best Buy, etc. We would be interested in finding out what it would take for users to choose Blackberry’s smartphones over rival products. We could ask questions in a survey format about whether incorporating certain features and matching rival products on price would make them more likely to switch to Blackberry phones. Examples of questions to include in the survey: (1) if the Blackberry Z10 smartphone offered a wider array of apps than it currently offers, on a scale of 1-10, how much more likely would you be to choose a Blackberry smartphone over rival products, 1 being highly unlikely, 10 being most likely? (2) If the Blackberry Z10 offered a wider array of features than rival iPhones but sold at the same price point, how much more likely would you be to choose a Blackberry over rival phones, with 1 being highly unlikely, and 10 being most likely? (3) If the Blackberry Z10 matched major competitors on features and apps but sold at a lower price point, how much more likely would you be to choose a Blackberry smartphone over rival products, with 1 being highly unlikely, and 10 being most likely? (4) If the Blackberry Z10 had a wider screen display than it currently has, how much more likely would you be to choose a Blackberry over rival smartphones, with 1 being highly unlikely, and 10 being most likely? (Miller, 2013).
Data Collection Process
Survey Format, Collection & Distribution Our survey attempts would be to investigate how customers feel about smartphones when it comes to a Blackberry phone or tablet. We’ll try to uncover whether customers like or dislike various smartphone features, and what triggers their preferences of choosing smartphones. We’ll compare our customers based on the following demographics to identify different biases.
Gender – Male or Female
Age – (15 to 24, 25 to 34, 35 to 44, 45 to 54, and 55 and above)
Employment status
We believe that employed individuals with an age group of 35 and beyond would more likely prefer Blackberry smartphones or tablets because the features that are provided in those devices are suitable for people who prefer simplistic business communications.
On the other hand, people of the younger age groups seek more entertaining features such as camera, or other apps. We feel that comparing these groups are important because they differ significantly in the amount of importance they potentially place on smartphones due to the difference of its features, and for these reasons, they’ll indicate the fall of revenue for Blackberry phones and
tablets. Our questionnaire will consist of fifteen questions; twelve being opinions on cell phones features, applications and other potentially influencing factors, and three on personal demographics. To understand what affects customers’ preferences, we felt that there were several important factors that would influence their choice of smartphones and tablets, which would include camera features, music and video apps, GPS, social networking apps, and device durability. We’ll distribute our questionnaires for the customers who are buying smartphones and tablets. We’ll use paper based and online formats of questionnaires so that we can also receive feedback from the customers who will purchase smartphones or tablets online. The survey will be attached with the purchasing contract for smartphones so that customers can answer with the least inconvenience of time. In addition, this would also minimize biases relevant with our demographics. The paper-based surveys will be detached from the purchasing contract immediately upon submission, and will be stored in a box and mailed out to us on our own expense. The online surveys will follow the similar procedure. Only the online survey page will be stored to our team e-mail server. The duration of the survey distribution will be six months.
Conclusion
References
Miller, M. (2013). Retrieved 08 23, 2013, from http:// www.zdnet.com/top-10-hottest- smartphones- of –summer-2013-7000019048/.
Alassane Tall, James Rudolph Michael, Nakib Chowdhury,
Terry Knight, and Varsha Vasconcelos
QNT/561
August 23rd, 2013
Kenneth Le Cour
Introduction Team A provides a research plan for BlackBerry Limited (BBRY) to determine the cause for decline in revenue. Reevaluation of the research questions are addressed, resulting in increased opportunity for concise and earnest data responses from respondents relating to BBRY’s products. The population and samples for the research are identified, describing the type of respondents who will be selected and how he or she will be accessed. The data collection process is presented, in addition to a depiction of the survey format and basic content to be assembled. The distribution of the survey is identified as well as the collection process. Each aforementioned item will contribute to the compilation of a survey to obtain data for insight regarding the decline in revenue, providing data for potential redirection in BBRY’s strategic planning.
Revised Research Questions Based on feedback and updates from previous week, the research questions will need to be geared towards customer usage and decision making when in the market looking for new phone. Research questions will then further identify the issues RIM is facing and is …show more content…
challenged within its own market/industry. It will further highlight the current situation and provide an overview to the future sales & usage implications.
Consumer trends of swapping from Blackberry to other smart phones?
Based on above research question, RIM product team would be able to compare Blackberry users and tablets. The team will further be able to drill down into why customers would rather use or choose other smartphones vs. blackberry. Is the major player the features of the blackberry or user friendly devices? Furthermore, based on 2nd set of revised research question, product marketing team will be able to analyze the units sold in and around a marketing promotion and advertisement. Would an aggressive marketing promotion, lure the new or old customers back to Blackberry?
Population Sample Identifier
` The population would be the general population of smart phone users. The sample will be chosen by randomly calling phone lines and finding out if the users owned or planned to own a smartphone now or within the next 12 months? Additional data would be collected by randomly sampling people at local shopping malls and department stores such as Walmart, Best Buy, etc. We would be interested in finding out what it would take for users to choose Blackberry’s smartphones over rival products. We could ask questions in a survey format about whether incorporating certain features and matching rival products on price would make them more likely to switch to Blackberry phones. Examples of questions to include in the survey: (1) if the Blackberry Z10 smartphone offered a wider array of apps than it currently offers, on a scale of 1-10, how much more likely would you be to choose a Blackberry smartphone over rival products, 1 being highly unlikely, 10 being most likely? (2) If the Blackberry Z10 offered a wider array of features than rival iPhones but sold at the same price point, how much more likely would you be to choose a Blackberry over rival phones, with 1 being highly unlikely, and 10 being most likely? (3) If the Blackberry Z10 matched major competitors on features and apps but sold at a lower price point, how much more likely would you be to choose a Blackberry smartphone over rival products, with 1 being highly unlikely, and 10 being most likely? (4) If the Blackberry Z10 had a wider screen display than it currently has, how much more likely would you be to choose a Blackberry over rival smartphones, with 1 being highly unlikely, and 10 being most likely? (Miller, 2013).
Data Collection Process
Survey Format, Collection & Distribution Our survey attempts would be to investigate how customers feel about smartphones when it comes to a Blackberry phone or tablet. We’ll try to uncover whether customers like or dislike various smartphone features, and what triggers their preferences of choosing smartphones. We’ll compare our customers based on the following demographics to identify different biases.
Gender – Male or Female
Age – (15 to 24, 25 to 34, 35 to 44, 45 to 54, and 55 and above)
Employment status
We believe that employed individuals with an age group of 35 and beyond would more likely prefer Blackberry smartphones or tablets because the features that are provided in those devices are suitable for people who prefer simplistic business communications.
On the other hand, people of the younger age groups seek more entertaining features such as camera, or other apps. We feel that comparing these groups are important because they differ significantly in the amount of importance they potentially place on smartphones due to the difference of its features, and for these reasons, they’ll indicate the fall of revenue for Blackberry phones and
tablets. Our questionnaire will consist of fifteen questions; twelve being opinions on cell phones features, applications and other potentially influencing factors, and three on personal demographics. To understand what affects customers’ preferences, we felt that there were several important factors that would influence their choice of smartphones and tablets, which would include camera features, music and video apps, GPS, social networking apps, and device durability. We’ll distribute our questionnaires for the customers who are buying smartphones and tablets. We’ll use paper based and online formats of questionnaires so that we can also receive feedback from the customers who will purchase smartphones or tablets online. The survey will be attached with the purchasing contract for smartphones so that customers can answer with the least inconvenience of time. In addition, this would also minimize biases relevant with our demographics. The paper-based surveys will be detached from the purchasing contract immediately upon submission, and will be stored in a box and mailed out to us on our own expense. The online surveys will follow the similar procedure. Only the online survey page will be stored to our team e-mail server. The duration of the survey distribution will be six months.
Conclusion
References
Miller, M. (2013). Retrieved 08 23, 2013, from http:// www.zdnet.com/top-10-hottest- smartphones- of –summer-2013-7000019048/.