Qoo10 Case Study

Session 4– Exercise
Topic: Qoo10
Introduction
Qoo10, formerly known as Gmarket, was founded on 1999. It is a well-known e-commerce website which allows people from any part of the world to trade products and services. The company behind Qoo10 is Giosis Pte Ltd, which cooperate with ebay for expansion. The following writing will shows how Qoo10 attracts new members and get engage with them. Therefore, E-startup businesses can use Qoo10 as a platform to build up their customer base.
Social Media
In the Social Community Zone, Qoo10 promote their products on their Facebook page and advertise on-going deals. They tagged each post with keywords, which will appear when users search them in Facebook or search engines. Same for twitter, Qoo10 posts
Until the transaction is complete, Qoo10 will not charge the merchant any service fee.
Qoo10 Sales Manager is a program that allows the merchants to add and manage the products easily. However, the program can be confusing at a certain stage, especially when merchant is handling the price of their products.
Qoo10 offers several payment methods, other than the usual industry standard; credit cards or Paypal, Qoo10 offers payment through AXS machine and cash payment at any 7-Eleven convenience store. Members are also allowed to pay through pre-paid credit, by depositing money into their Qmoney account in advance.
Participation
To keep their members active, Qoo10 organizes events in order to engage with them. For example, they have “Time Sale” that collaborates with merchants to sell their products at a lower price for a limited period. Activity such as this gives something for Qoo10 members to look forward when they start a new session of “Time Sale”, to check out what new products they might be interested
Referring to Figure 1 in Appendix A, Qoo10 gives 1100 Q-points to members as long as they click the link according to those specific dates in the Mobile App version of Qoo10. The members can use Q-points to waive off the payment upon payment step. Every 100 Q-point is equivalent to $1.00. Figure 2 in Appendix A shows that buyer can use Q-points to pay maximum of 30% of the amount within 1000 Q-points, they will proceed the 70% of the payment normally. 30% of payment waived considered significant as they are required to pay lesser, they will be more attracted to buy more. Figure 3 in Appendix A shows a recent Q-points giveaway by Qoo10 to promote a new Mobile App, Qstyle.
Q-chance is another method Qoo10 uses to keep their member to be active in Qoo10. Figure 4 in Appendix A depicts a roulette wheel on the right and a Attendance card on the left. The Attendance card renews every month. For every 3 days they visit Q-chance, they would award them with a Silver MameQ, which they can use it to participate in Lucky Price. The roulette gives the member a chance to win coupons and other price such as MameQ and Q-points. With those coupons, the member will be more likely to make