Organizational Planning Worksheet
Complete each section below. Be sure to cite your sources when necessary.
1. Fortune 500 Company name
Qualcomm Incorporated
2. The company’s internal and external stakeholders
Internal stakeholder’s
External stakeholder’s
Employees
Media
Managers
Government
Owners
Communities
Customers
General public
Shareholders
Labor unions 3. Company’s mission and vision
Company’s mission
At Qualcomm, we 're not only committed to being good corporate citizens, but also good neighbors in the communities we call home. We contribute collectively as a corporation, and we participate in ways that touch people 's lives on a personal level.
Company’s vision
No matter what Qualcomm does, it is united by a single, driving passion: to continue to deliver the world’s most innovative wireless solutions.
4. Company goals
At least one company goal that can be accomplished through a strategic plan
Entry into Asian telecommunications market.
At least one company goal that can be accomplished through an operational plan
Use of financial derivative instruments.
5. SWOT analysis
Strengths
Weaknesses
Significant Research & Development capabilities
Weak presence in non-CDMA technology markets.
Strong financial performance across its segments.
Poor overseas channels, specifically in Europe.
First mover advantage
Litigations may harm the company’s reputation.
Opportunities
Threats
Growing adoption of 3G technology in emerging markets.
Rapid Technological changes.
Emerging markets in Asia, specifically in China & India.
Intense competition.
Positive outlook for smartphones and tablets market.
International instability & foreign exchange fluctuations.
References
1. www.qualcomm.com
2.
References: 1. www.qualcomm.com 2. http://advantage.marketline.com.ezproxy.apollolibrary.com/Product?pid=908017C8-1FCF-4849-A33D-8CC47B10F6CF&view=SWOTAnalysis