Qualitative Research and Fashion
Simplicity and Femininity in Modern Fashion; Defined By Minimalism
CHAPTER 1: INTRODUCTION
Outline of the Study
Modern Fashion is an industry that is dominating other industries and growing into a large collection of artists who come together to present the world with their art, in the form of unique and extraordinary designs and ideas. The fashion industry gained acceleration in the second half of the 1900s, when different designers came forth with their extraordinary work and their contributions. It is not that fashion had not existed at all; it is just that previously the term fashion had a different approach. It has been observed that the world goes through changes very often, especially when it comes to the fashion industry (Dimant, 2010).
Background of the study
Over the last decades, the concept of Modern Fashion has come forward, which incorporates the designs and ideas of famous fashion artists together with their own ideas and creations. In simple words, fashion is not just limited to what fashion designers want the population to wear; it has now become a combination of what people want to wear and what fashion designers have to offer. Some decades ago, fashion represented flashy clothing and attire blended with loudness and vividness. Now, its representation has changed. Today, fashion not only defines loudness, it is also a representation of simplicity. Simple outfits and simple designs are also gaining momentum and acceleration, becoming almost as desired and appreciated as loud and vivid designs and creations. Fashion artists like Gucci, Dior and Armani have redefined the meaning of fashion (Dimant, 2010). Simplicity in fashion means removing the elements of loudness and replacing it with subtlety and quiet designs (Dimant, 2010). This phenomenon is growing and is on the rise because fashion lovers now prefer subtle designs over loudness and designs that shout out.
Minimalism emerged in the early 1960s as a concept that defied the definition
CHAPTER 1: INTRODUCTION
Outline of the Study
Modern Fashion is an industry that is dominating other industries and growing into a large collection of artists who come together to present the world with their art, in the form of unique and extraordinary designs and ideas. The fashion industry gained acceleration in the second half of the 1900s, when different designers came forth with their extraordinary work and their contributions. It is not that fashion had not existed at all; it is just that previously the term fashion had a different approach. It has been observed that the world goes through changes very often, especially when it comes to the fashion industry (Dimant, 2010).
Background of the study
Over the last decades, the concept of Modern Fashion has come forward, which incorporates the designs and ideas of famous fashion artists together with their own ideas and creations. In simple words, fashion is not just limited to what fashion designers want the population to wear; it has now become a combination of what people want to wear and what fashion designers have to offer. Some decades ago, fashion represented flashy clothing and attire blended with loudness and vividness. Now, its representation has changed. Today, fashion not only defines loudness, it is also a representation of simplicity. Simple outfits and simple designs are also gaining momentum and acceleration, becoming almost as desired and appreciated as loud and vivid designs and creations. Fashion artists like Gucci, Dior and Armani have redefined the meaning of fashion (Dimant, 2010). Simplicity in fashion means removing the elements of loudness and replacing it with subtlety and quiet designs (Dimant, 2010). This phenomenon is growing and is on the rise because fashion lovers now prefer subtle designs over loudness and designs that shout out.
Minimalism emerged in the early 1960s as a concept that defied the definition
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