Task 1
1.1 What are product, delivery process and services? Indentify and explain one definition that you will be using for this assignment.
The company my chose is Burger King.
Definition of product:
A product is tangible with a physical form.
Its design is to fit into a specific purpose defined by the customer of a target market.
It is produced through a manufacturing process with specification.
The customers will evaluate product’s performance against its price while using it.
A product has to be designed for use safely and environment friendly, as often one of the guiding principle.
For example, the Burger King’s product, and some of history. When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida franchisees and renamed in 1954, BK began expanding its menu by adding the Whopper sandwich in 1957, and has since added non-beef items such as chicken, fish, and vegetarian offerings, including salads and meatless sandwiches. Other additions include a breakfast menu and beverages such as Icees, juices, and bottled waters. As the company expanded both inside and outside the United States, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK occasionally introduces limited-time offers of special versions of its products, or brings out completely new products intended for either long- or short-term sales. Burger king, in general, the main business is fast food, and taste delicious, can satisfy the needs of the customers. (Burger King Product, 2013)
Delivery