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Quality Strategy at Nike

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Quality Strategy at Nike
Quality Management Strategy at Nike

Introduction
Objectives of Report: * To gain more insight regarding Nike’s income statement for the current year * To know the Officers of Nike for the year 2012 * To know the key competitors of Nike * To learn more about Nike’s marketing strategies * To find out if customers are satisfied with their service

Current business, product/services:
Footwear
* Studs for strikers * Mid fielders * Defenders
___________________________________________________________
Apparel * Headwear * Tops/Polo * Jackets * Shorts * Shocks

Equipment * Ball * Bags * Watches
___________________________________________________________
National Team Gear * Jersey for Brazil, Germany, etc

___________________________________________________________
Club Gear * Club jerseys like Man U, Real Madrid, etc.

___________________________________________________________
Current State of Nike
From footwear and apparel to equipment, Nike is driven by designing innovative products for athletes. We’re a company in which the art of innovation is respected and can be found at the core of everything we do. Our Design team works directly with athletes and consumers to design authentic performance products. It’s a job that requires a passion for creativity and aesthetics, an eye for detail and the ability to create designs that help our athletes perform better. Being a designer at Nike means you have access to great resources like rapid prototyping equipment, machine shops, world-class material and design libraries.

* Nike, Inc Location: One Bowerman Drive Beaverton, Oregon 97005-6453 * Phone: 1 5036716453 * Industry: Footwear * Sector: Consumer Goods * Revenue: $24.12B * Net Income: $2.22B * 2012 Sales Growth: 15.5% * Employees: 44,000
Quarterly Income Statement 2012

Current leading officers of Nike, Inc 2012

Nike, Inc Key Competitors

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