I constantly see injustices on the news happening to people our age and we decided to step up and show the world what our generation is really about.
I created the idea of Simply Great in February 2015 and eventually, we launched our first collection in March 2015. Using social media marketing, we quickly moved product from our site, selling out- gaining more and more support every day from people who believe in the movement. In just a few months, we have accomplished some amazing things. From dropping a summer and fall collection that sold out within weeks, around the world, to getting our LLC, to having our first international order/customers in Europe, and even gaining an investor, I know a lot more great things are to come.
The first part of our logo - "Simply" with a line through it - expresses that we are not just trying to promote our brand but that, more importantly, we are promoting the individual who wears it (symbolized by the line through the word). The second part of our logo is a traditional Chinese character that translates to "Great" in English. It is not only unique, but shows that our message and movement is universal and is one that we hope to spread around the