Queen Latifah
Vina Le
Mr. Silver
English 104
09 June 2013
Queen Latifah: CoverGirl Intense ShadowBlast The CoverGirl ad from March 2012 includes a picture of Queen Latifah in a grayish background with her green eye shadow. Queen Latifah has small brown eyes with long curly black eyelashes. She has a beautiful big smile with shiny white teeth. Queen Latifah also has a lovely pair of small gold round dangling earrings in her ears. The word “CoverGirl” is written in big bold green latter across her forehead, all to improve her appearance. Queen Latifah is written in small green letters underneath in the right hand corner. The photo shot is from her head to her shoulders, just enough for her viewers to focus on CoverGirls’s product. Queen Latifah appears to be wearing an olive green shirt, the same color as CoverGirl’s product, with her hair pulled back into a long pony tail. The advertisement effectively uses logos, ethos, and pathos to convince the viewers to buy CoverGirl products. His first appeal is hown by using logos to give the viewers resonoing to buy CoverGirl products. CoverGirl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof and ignore proof”, which is used to describe the product that they are advertising CoverGirl mascara. This product hs been around for a long tike and is rapisdly growing and maturity it is very iverse. coverGir states fadeproof becase thet claim that their product will stay on the face regarldless of how long it is worn for that fay, amd it withstands sweating or crying. Waterproof would be for those who need It to stay on when it rains or they they go for a swim. Ignore proof is the smooth look an natural beauty look that it crates for their face and makes them look like a tue wueen, or look as beautiful as Quwes Latifah looks in the ad. There are various things that people look to achieve when ising make up or mascara and this ad identified the top three/ it
Mr. Silver
English 104
09 June 2013
Queen Latifah: CoverGirl Intense ShadowBlast The CoverGirl ad from March 2012 includes a picture of Queen Latifah in a grayish background with her green eye shadow. Queen Latifah has small brown eyes with long curly black eyelashes. She has a beautiful big smile with shiny white teeth. Queen Latifah also has a lovely pair of small gold round dangling earrings in her ears. The word “CoverGirl” is written in big bold green latter across her forehead, all to improve her appearance. Queen Latifah is written in small green letters underneath in the right hand corner. The photo shot is from her head to her shoulders, just enough for her viewers to focus on CoverGirls’s product. Queen Latifah appears to be wearing an olive green shirt, the same color as CoverGirl’s product, with her hair pulled back into a long pony tail. The advertisement effectively uses logos, ethos, and pathos to convince the viewers to buy CoverGirl products. His first appeal is hown by using logos to give the viewers resonoing to buy CoverGirl products. CoverGirl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof and ignore proof”, which is used to describe the product that they are advertising CoverGirl mascara. This product hs been around for a long tike and is rapisdly growing and maturity it is very iverse. coverGir states fadeproof becase thet claim that their product will stay on the face regarldless of how long it is worn for that fay, amd it withstands sweating or crying. Waterproof would be for those who need It to stay on when it rains or they they go for a swim. Ignore proof is the smooth look an natural beauty look that it crates for their face and makes them look like a tue wueen, or look as beautiful as Quwes Latifah looks in the ad. There are various things that people look to achieve when ising make up or mascara and this ad identified the top three/ it