Question Banks for Ty Bms Semester 5
Question Banks
Hello Friends,
Question Bank - Service sector Management
10 mks-
1) 7 Ps of Banking, Insurance, Tourism, Hospital and Transport.
2) Service Sector – Introduction/ Definition, Factors for growth, Characteristics, Classification
3) Service marketing Triangle
4) Service Quality Dimensions / TQM in services
5) Distinguish b/w goods and services
6) Use and importance of technology in services
Short notes-
1) Branding in services
2) Service Recovery
3) Service Guarantee
4) Benchmarking
5) Service Gaps Model
6) Flowcharting
7) Flower of services
Concepts-
1) Product service continuum
2) Moment of Truth
3) Service Blueprint
4) Service Mapping
5) CIT (critical incident technique)
6) Service leadership, vision, mission, innovation
7) Customers involvement in services
QUESTION BANK – SPECIAL STUDIES IN MARKETING
10 marks:-
-IMC
-Advertising agency – definition, types and functions
-5 M s of Advertising
-Advertising Budget- Factors and Methods
-Define consumer behaviour. Explain the factors affecting Consumer behaviour. Explain any two models of consumer decision making process.
-Media planning – definition, process, different types
-Sales promotion – tools
- Methods of testing advertising effectiveness
Short Notes-
Factors affecting consumer behaviour, DAGMAR Model, AIDA Model, Media scheduling, media buying, motivation theories, age and family life cycle (FLC), branding strategies, PR advertising, E-commerce, marketing communication process (aaker and myers model), USP, Internet as a tool of advertising
Concepts-
Reach , Frequency , BDI,GRPs, TRP,Brand Image, Brand Personality, Brand equity and Brand Fatigue,
10 marks:-
1) Business Ethics – Definition, features, different theories (technological and deontological ethical theory)
2) Explain the concept of 7 code of conduct and state the measures to improve ethical conduct of business? (v.imp)
3) CSR – Definition, different waysand obstacles, initiatives, advantages,
Hello Friends,
Question Bank - Service sector Management
10 mks-
1) 7 Ps of Banking, Insurance, Tourism, Hospital and Transport.
2) Service Sector – Introduction/ Definition, Factors for growth, Characteristics, Classification
3) Service marketing Triangle
4) Service Quality Dimensions / TQM in services
5) Distinguish b/w goods and services
6) Use and importance of technology in services
Short notes-
1) Branding in services
2) Service Recovery
3) Service Guarantee
4) Benchmarking
5) Service Gaps Model
6) Flowcharting
7) Flower of services
Concepts-
1) Product service continuum
2) Moment of Truth
3) Service Blueprint
4) Service Mapping
5) CIT (critical incident technique)
6) Service leadership, vision, mission, innovation
7) Customers involvement in services
QUESTION BANK – SPECIAL STUDIES IN MARKETING
10 marks:-
-IMC
-Advertising agency – definition, types and functions
-5 M s of Advertising
-Advertising Budget- Factors and Methods
-Define consumer behaviour. Explain the factors affecting Consumer behaviour. Explain any two models of consumer decision making process.
-Media planning – definition, process, different types
-Sales promotion – tools
- Methods of testing advertising effectiveness
Short Notes-
Factors affecting consumer behaviour, DAGMAR Model, AIDA Model, Media scheduling, media buying, motivation theories, age and family life cycle (FLC), branding strategies, PR advertising, E-commerce, marketing communication process (aaker and myers model), USP, Internet as a tool of advertising
Concepts-
Reach , Frequency , BDI,GRPs, TRP,Brand Image, Brand Personality, Brand equity and Brand Fatigue,
10 marks:-
1) Business Ethics – Definition, features, different theories (technological and deontological ethical theory)
2) Explain the concept of 7 code of conduct and state the measures to improve ethical conduct of business? (v.imp)
3) CSR – Definition, different waysand obstacles, initiatives, advantages,