Questionnair for Brand Preference in Bajaj Two Wheelers

A Study on Brand Preference for Bajaj Two Wheeler’s

Name: Contact No: Age:

Education * Below +2 | * +2 or Diploma | * UG | * PG & Professionals |
Occupation
* Self employed | * Private Sector | * Public Sector | * Student | * Others |
Monthly Income (If Student, mention your family income) * 5000 & below | * 5001- 10000 | * 10001-15000 | * 15001-20000 | * 20000 & above |

1. What is the need for you to buy the bike? * Workhorse (for regular work) | * Run Errands (to do odd jobs) | * Routine Long trips |

2. Prioritize the options that affect your purchasing decision of bike.

* Advertisement | * Comfort | * Mileage | * Power | * Price | * Resale Value | * Safety | * Service | * Style |

3. Select the source which plays a major role in obtaining information about the brand. Source | | * Select one from each | Personal Source | Family | | | Friends | | | Neighbors | | | Acquaintances | | Commercial Source | Advertisement | | | Sales People | | | Dealers | | | Displays | | Experimental Source | Handling | | | Examining | | | Using the product | |

4. What is the medium of communication that influences your brand preference? * Print Media | * Electronic Media | * Word of Mouth | * Sales Promotion |

5. Which mode of purchase do you prefer? * By Full Cash | * EMI |

6. Who plays the major role in decision making for purchasing the bike? * Father | * Mother | * Friends | * Self | * Others |

7. What is the period you took to choose the Bajaj brand? * One Week | * One Month | * Two Months | * More than 2 Months | 8. What is the reason for preferring the Bajaj brand? * Quality | * Availability | * Price | * Service |

9. Give points to the following features of your Bajaj product.