Questionnaire

QUESTIONNAIRE
We are three students pursuing a Bachelor’s in Business Administration. You are kindly asked to complete this survey in order for us to gather information for an audit on Consumer Behaviour pertaining to the KFC located at the corner of Park Street and Frederick Street. It will take approximately 5-7 minutes to complete. The survey is anonymous and participation is voluntary.
Please circle your answer.

1. Gender: Male Female

2. Age: 19 & under 20-29 30-39 40+

3. Ethnicity: African Descent European Descent Mixed Descent
Chinese Descent East Indian Descent
Other (please state) ___________________

4. Which one are you?
Meat-eater Pescatarian Vegetarian Vegan

5. How often do you visit this particular KFC?
Every 2 days Once a month Once a week Other (please state) _________

6. How did you discover this KFC?
Friends/Family/Co-workers Media (Internet, Newspapers etc.)
Other (please state) ________________

7. With whom do you visit KFC?
Alone Friends Colleagues Family Other (please state) _________

8. How many individuals accompany you when visiting KFC?
0 1 2 3+

9. How familiar are you with KFC’S menu?
Not Familiar Fairly Familiar Very Familiar

10. What makes you choose KFC over the other food outlets?
Personal Preference Food Service Peer Influence Location
Food Quality Price Other (please state) ________________

11. Who do you view as KFC’S biggest competitor at that location?
Subway Oceans Chinese Restaurant Grill King Trini Fried Chicken
Other (please state) ________________

12. When you think of KFC, what comes to mind?
Colonel Sanders Fried Chicken Side Orders Family Meals
Other (please state) ___________________

13. How would you rate KFC’S atmosphere?
Poor Fair Average Good Very Good Excellent

14. How do you view KFC’S prices?
Reasonable Expensive Very Expensive

15. How and where do you dispose of KFC mostly?
In the bin at their location In the bin at home/work In a public bin
Anywhere that is convenient at the time (not in a bin)

16. Do you think KFC’s location is convenient? Yes No

17. How would you rate KFC’s service?
Poor Fair Average Good Very Good Excellent

18. Do you think this KFC needs to improve its customer service?
Yes No

19. Do you order differently if KFC has a promotional offer?
Yes No

20. How would you rate KFC’s packaging?
Inconvenient Convenient Very Convenient