Name: ____________________ Year __ Semester __
Age: _____
Gender: _______
E-mail addresses: ____________________________________________
Phone number: _______________________
1. Have you started using Smartphone?
( ) Yes ( )No
2. How many Smartphone do you have now?
( ) 1 ( ) 2 ( ) 3 ( ) more than 3
3. Which of the brand of Smartphone did you purchase last time?
( ) HTC
( ) Apple
( ) Samsung
( ) LG
( ) Blackberry
( ) Nokia
( ) Motorola
( ) Sony Ericson
( ) Others_____________________
4. Why do you wan to buy this brand?(please choose maximum 3*)
( ) Brand
( ) Price
( ) Performance
( ) Quality
( ) Design
( ) Operate Plateform/System
( ) Value
( ) Get used to/habit
( ) Reputation
( ) Services
( ) Others __________________ _____
5. What is your current operating platform/system?
( ) Android(eg. LG, HTC, Sony Ericson, Motorola and Samsung)
( ) Blackberry OS (eg.Blackberry)
( ) Apple iOS (e.g Iphone3, 3GS, Iphone4, 4S, Iphone5)
( ) Symbiam (e.g Nokia)
( ) Bada (e.g Samsung, launched in 2010)
( ) others______________________________
6. How is your satisfaction with your current operating platform/system?
( ) Very dissatisfied ( ) Dissatisfied ( ) Fair ( ) Satisfied
( ) Very Satisfied
7. How many brands do you know in the Smartphone market?
( ) 1 ( ) 2 ( ) 3 ( ) more than 3
8. How often have you bought the brands in the past?
( ) Not at all
( ) Quite Infrequently
( ) Fair
( ) Satisfied
( ) Very Satisfied
9. Based on your own experience, How would you rate your satisfaction with the brand of Smartphone?
( ) Very dissatisfied
( ) Dissatisfied
( ) Fair
( ) Satisfied
( ) Very Satisfied
10. Do you agree with “I rely on the brand”?
(