The questions listed in the below questionnaire are for gathering data for a research exploration aimed at evaluating “The influence of social networks on the online marketing process in the United Kingdom”. The data gathered through this questionnaire will be used for answering the research questions. No respondent will be held liable for their responses.
ABOUT THE RESPONDENT
1) Age of respondent?
Between 18 and 25
Between 25 and 35
Between 35 and 50
Above 50
2) Do you prefer buying Online?
Yes
No
3) Please specify if you have accounts with multiple websites such as Facebook / Twitter / MySpace / LinkedIn / YouTube?
Yes
No
RESEARCH ASSOCIATED QUESTIONS 4) What is your prime intent of using Facebook / Twitter / MySpace / LinkedIn / YouTube?
Personal Use
Professional Use
Passing Time
All the above
5. Do you have more than one account on these websites? Have you subsribed for multiple groups?
Yes
No
6. How Frequent do you use (login into) your account?
Daily
Alternate day
Twice or thrice a week
Weekly once
Seldom
7. Have you ever viewed / observed a commercial on your Facebook / Twitter / MySpace / LinkedIn / YouTube account?
Yes
No
8. What do you like / dislike the most about these commercials?
A: ____________________
9. Do you prefer buying through these commercials?
Yes
No
10. Do these commercials give enough information pertinent to product / service?
Yes
No
Comments (if any) _________________
11. What draws your attention with respect to these commercials?
A: ____________________
12. How can these websites be further improved? What do you expect from these websites?
A: _____________________
13. Do you verify the information communicated through these commercials through other sources such as Blogs / other use review websites?
Yes
No
14. Which source is better for online shopping?
Buying through websites of manufacturers
Buying through commercials on Social networking websites (Facebook, Twitter, Flickr, etc)
Buying