Questionnaire: Luxury Brands and Louis Vuitton Products

QUESTIONNAIRE

Please highlight your answer. The questionnaire is completely anonymous.

Screening questions 1) Do you work in marketing/advertising?

* YES NO

2) Do you have a close relation to the company Louis Vuitton? (You or your family member are the employees)

* YES NO

Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first, when you hear „luxury fashion “? 1 2
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3 4) Tick the shops, where you buy luxury fashionable and leather goods Gucci | | Jimmy Choo | | Coach | | Yves Saint Laurent | | Chanel | | Versace | | Prada | | Hermes | |

Main questions 5) What do you like about Louis Vuitton products? | | | * design | | * | * quality | | * | * brand image | | * | 6) You bought Louis Vuitton product: | | | * several times | * | * | * once * regularly * never | * | * | 7) Where do you usually buy Louis Vuitton products? | | | * Boutique | | | * Online shop | | | 8) What do you think of the price of Louis Vuitton products in correlation to its quality? | | | * corresponding | | * | * high | | | | 9) Which Louis Vuitton products do you buy? * Suitcases * Handbags * Wallets and small leather goods * Shoes * Clothes * Sunglasses * Belts, scarves and accessories * Jewelry and watches * Books and pens | | | 10) Do you know which famous person is the face of Louis Vuitton?

11) What comes to your mind when you hear words “Louis Vuitton”?

12) How do you like Louis Vuitton logo? -2 -1 0 1 2