Questionnaire on Buying Behaviour
Name
Gender
Occupation
1) Shopping is a _________ experience for you. (Please circle the most relevant option) 1. Pleasant 2. Fun 3. Exciting 4. Stressful 5. Boring
2) Do you prefer shopping with people or by yourself? 6. With people 7. By myself
3) Is your shopping for apparel planned or unplanned? (Please circle the most relevant answer) 1. Planned 2. Unplanned 3. Sometimes planned sometimes unplanned
4) Could you elaborate when your shopping is planned?
My shopping is planned when __________________________________________________________________________________________________________________________________________________________________________________________________________________
5) How often do you go apparel shopping? 1. Within a month or less 2. Once every 2-3 months 3. Once in 6 months 4. Once a year
6) What makes you go to a particular shop? (Rate each on a scale of 1 to 5, of preference 1 being the highest) Parameter | Ratings | Ambience | 1 | 2 | 3 | 4 | 5 | Value for Money | 1 | 2 | 3 | 4 | 5 | Variety | 1 | 2 | 3 | 4 | 5 | Quality offered | 1 | 2 | 3 | 4 | 5 | 7) The store you purchase your apparel from should be ( Please circle the most relevant option) 1. Big 2. Small 3. Size of the store is not relevant 8) Have the clothes worn by a mannequin ever made you walk into that shop? (Circle the most relevant answer) 1. Yes, every time 2. Quite often 3. Sometimes 4. Hardly ever 5. Never
9) Mannequins outside stores often have one colour on display. Rank the order of colours you would prefer to see on the mannequins, 1 being the highest(what you would most prefer) and 6 being the lowest(what you would least prefer) Colour | Ranking | | Black | 1 | 2 | 3 | 4 | 5 | 6 |
Gender
Occupation
1) Shopping is a _________ experience for you. (Please circle the most relevant option) 1. Pleasant 2. Fun 3. Exciting 4. Stressful 5. Boring
2) Do you prefer shopping with people or by yourself? 6. With people 7. By myself
3) Is your shopping for apparel planned or unplanned? (Please circle the most relevant answer) 1. Planned 2. Unplanned 3. Sometimes planned sometimes unplanned
4) Could you elaborate when your shopping is planned?
My shopping is planned when __________________________________________________________________________________________________________________________________________________________________________________________________________________
5) How often do you go apparel shopping? 1. Within a month or less 2. Once every 2-3 months 3. Once in 6 months 4. Once a year
6) What makes you go to a particular shop? (Rate each on a scale of 1 to 5, of preference 1 being the highest) Parameter | Ratings | Ambience | 1 | 2 | 3 | 4 | 5 | Value for Money | 1 | 2 | 3 | 4 | 5 | Variety | 1 | 2 | 3 | 4 | 5 | Quality offered | 1 | 2 | 3 | 4 | 5 | 7) The store you purchase your apparel from should be ( Please circle the most relevant option) 1. Big 2. Small 3. Size of the store is not relevant 8) Have the clothes worn by a mannequin ever made you walk into that shop? (Circle the most relevant answer) 1. Yes, every time 2. Quite often 3. Sometimes 4. Hardly ever 5. Never
9) Mannequins outside stores often have one colour on display. Rank the order of colours you would prefer to see on the mannequins, 1 being the highest(what you would most prefer) and 6 being the lowest(what you would least prefer) Colour | Ranking | | Black | 1 | 2 | 3 | 4 | 5 | 6 |