The objective of Survey is Garnering an initial, basic insight into Consumer Behaviors & Perception about Mobile Phones. Kindly Provide your few minutes to fill the below questionnaire.
1. Age
17-34 years 35-45 Years 46-60 Years 60 & above
2. Gender
Male Female
3. Current Occupation Student IT/BPO Sector Consulting Banking Self Employed Professional Family Business Government Employed
4. What Brand of Mobile do you owned presently?
Nokia Samsung LG Apple I Phone Blackberry
5. In what Price brand does your phone fall (at the time of buying)?
Below 5,000 5,001 – 10,000 10,001 – 20,000 20,001 – 30,000 Above 30,001
6. Where did you buy your phone from?
Branded mobile retail store (like Mobile Shop, Subhiksha Mobile) Official Exclusive brand outlets (like Nokia showroom) Branded electronic retail store A small electronic shop selling mobile phones
7. Why did you choose this brand over others?
Better features Price competitively Have been using this brand for long Peers/Family members using & satisfied with this brand Online/ Print/ Visual media reviews
8. What brand of phone did you previously own?
Nokia Samsung LG Blackberry Apple I phone
9. How often do you change or plan to change your mobile phone?
0 - 6 months 6 months - 1 year 1 - 2 years 2 years Plus
10. Would you prefer to stick to your current brand in the future or would you be willing to purchase different brand?
Prefer to stick to current brand Would be open to try different brand Don’t know
11. What would you attract you to a brand in spite of its being new to a market? An Established brand name in another Industry Heavy Promotional & advertisement New features not present in another available phones Easier