Questionnaire on soft drinks’ purchasing preferences…”
Marketing Research
Group Assignment
“Questionnaire on soft drinks’ purchasing preferences…”
Questionnaire on soft drinks’ purchasing preferences..
Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products…
Part 1:
1. Do you drink soft drinks? o YES o NO, if no, please return this questionnaire
2. Gender o Male o Female
3. Which of the following best describes your age?
o 16-25
o 26-30
o 31-40
o 41-50+
4. Where is the most common place that you purchase soft drinks?
o Restaurants
o Supermarket
o Hypermarkets
o Kiosks
o Other (please specify)----------------------------------
5. How often do you consume a soft drink?
o Daily Basis
o Weekly basis
o Monthly basis
o Never
6. On average how many times do you visit stores to purchase beverages?
o 1-2 per month
o 3-4 per month
o 5-6 per month
o 7+ per month
7. What is your soft drink of choice?
o Pepsi o Coca-Cola o Sprite o 7-Up o Mirinda o Fanta o Schweppes o Other (please specify)……………………………………….
8. Why do you drink soft drinks?
o Taste
o Caffeine
o Refreshment
o Brand loyalty
o Other (please specify)……………………………………….
9. What is the most effective advertising that makes you want to drink a Coke?
o Commercials
o Web advertising (social media, official website, etc.)
o Billboards
o Print advertising o Other (please specify) ……………………………………….
Part 2:
Please indicate your level of agreement or disagreement with each of the following statements as 1 = Strongly agree, 3=neutral & 5= strongly disagree:
Statement Strongly agree to strongly disagree
1. I understand the features of sodas well enough to evaluate the brands.
2. I have a preference for one or
Group Assignment
“Questionnaire on soft drinks’ purchasing preferences…”
Questionnaire on soft drinks’ purchasing preferences..
Today soft drinks don’t only reduce the thirst but also have become style and fashion. The purpose of this questionnaire is to know what people like most about soft drinks and what attracts them toward these products…
Part 1:
1. Do you drink soft drinks? o YES o NO, if no, please return this questionnaire
2. Gender o Male o Female
3. Which of the following best describes your age?
o 16-25
o 26-30
o 31-40
o 41-50+
4. Where is the most common place that you purchase soft drinks?
o Restaurants
o Supermarket
o Hypermarkets
o Kiosks
o Other (please specify)----------------------------------
5. How often do you consume a soft drink?
o Daily Basis
o Weekly basis
o Monthly basis
o Never
6. On average how many times do you visit stores to purchase beverages?
o 1-2 per month
o 3-4 per month
o 5-6 per month
o 7+ per month
7. What is your soft drink of choice?
o Pepsi o Coca-Cola o Sprite o 7-Up o Mirinda o Fanta o Schweppes o Other (please specify)……………………………………….
8. Why do you drink soft drinks?
o Taste
o Caffeine
o Refreshment
o Brand loyalty
o Other (please specify)……………………………………….
9. What is the most effective advertising that makes you want to drink a Coke?
o Commercials
o Web advertising (social media, official website, etc.)
o Billboards
o Print advertising o Other (please specify) ……………………………………….
Part 2:
Please indicate your level of agreement or disagreement with each of the following statements as 1 = Strongly agree, 3=neutral & 5= strongly disagree:
Statement Strongly agree to strongly disagree
1. I understand the features of sodas well enough to evaluate the brands.
2. I have a preference for one or