Questionnaire on Store Design

S.B JAIN INSTITUTE OF TECHNOLOGY MANAGEMENT & RESEARCH, NAGPUR.
DEPARTMENT OF MANAGEMENT
“TO STUDY COMPITITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL”
QUESTIONNAIRE
STORE NAME :- _______________________________________________
ADDRESS :- _______________________________________________

1) What type of location and style of space do you have ?
Shopping mall Strip mall
Free standing building Kiosk

2) Do you believed that a good store design create a good store image ?
Yes No 3) Store design should be flexible to adopt any changes in merchandise with store image ? comment.
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4) The store design makes it easy for customers to move around the stores ?
Yes No

5) Strategic arrangement of store adds as an attraction for customer ?
Yes No

6) If yes, please specify.
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7) Do you have competitors, selling similar products near your new or existing location ?
Yes No

8) If yes, please tell us what will make your store different ?
Pricing Service Sales promotion Ambience Products Other

9) Do you agree that, a good store design helps to create a good