d. Focus Group IDENTIFICATION 6. Members of the distribution channels are so excellent sources for new ideas because of their familiarity with the meets of the market? 7. It is a type of brainstorming that form in a written way and it was created by Brend Rohrbach at the end of the 1960’s? 8. It is a programmed designed to sell a particular product to all consumers in a geographic area through the use of one marketing System? 9. This is a new idea that developed through a list of related issues or suggestions? 10. It is an idea-finding technique that requires the entrepreneur to list the attribute of an item or problem and then look at each from a variety of new points.
TRUE or FALSE 11. Parameter Analysis is used to come up with a new idea requires that he entrepreneur dream about the problem and its solution, in other words, thinking-big. 12. Parameter Identification involves analyzing variables in the situation to determine their