• Decide if the following sentences are true or false according to the test ``I shop therefore I know that I am’’.
1- The two crucial defining features of modern consumerism are emotion and desire
False.. the two are emotion and desire and individualism 2- It’s quite clear that a distinctive channel of modern consumption is the extent to which good and services are bought by individuals for their own use.
True..
3- The two features support each other combining to define the nature of modern consumerism.
True..
4- Astrology cannot serve as a useful guide to an understanding of the social and cultural word.
False, it can serve as a guide to that. 5- What is needed is sociology of postmodernism, not a postmodern sociology
True, as Mike Featherstone has said. 6- The author suggests that it is our interests or hobbies that define us.
False, the author says that if you have some particular hobbies then you can meet people with similar interests. 7- The person we really consider`` the real me’’ is to be found in our special mix of tastes.
True
8- It is crucial for us to test ourselves for a wide range of variation in products.
True
9- The marketplace is not indispensable to the process of discovering who we really are.
False, it is 10- The real location of our identity is to be found in our reaction to products, and not in the products themselves.
True
11- Our parents and grandparents used to consider themselves as we consider ourselves nowadays.
False, for them identity was far more likely to be primarily a matter of their status and position in various institutions and associations. 12- Not all consumption is individualistic at nature.
True
This article is about the metaphysical basis of modern consumerism, which tries to explain the relationship between the metaphysic and the consumption showing several accepted answers to the crucial question ‘Why do we consume?’