True/False
1. Cable TV was developed to allow viewers access to movies and other programs that they couldn't receive through over the air broadcasts.
Ans: F
2. As far as cable TV is concerned, in the past 20 years the most significant developments have been legal ones.
Ans: T
3. Using VOIP, cable companies can offer consumers an alternative to the services provided by traditional telephone companies.
Ans: T
4. Cable and satellite networks cannot appear on mobile media.
Ans: F
5. Though traditional over-the-air broadcasters have embraced user-generated video, cable and satellite networks have declined to accept user-generated video.
Ans: F
6. Unlike broadcasters, who try to reach a mass audience, cable and satellite systems carry many very specialized channels.
Ans: T
7. In a cable system, the main cable is also called the trunk.
Ans: T
8. Pay-per-View (PPV) is one of the cable industry’s primary revenue streams, generating more and more money every year.
Ans: F
9. In recent years, cable and satellite providers have made video-on-demand (VOD) less of a priority.
Ans: T
10. Because satellite signals are encrypted, users need satellite receives to decrypt the signal so it can be displayed on TV sets.
Ans: T
11. Satellite networks and cable networks are both national in focus, with no local origination of programs.
Ans: F
12. Ownership in cable has been consolidating, and only two companies dominate the US satellite TV market.
Ans: T
13. Unlike starting a cable or satellite TV channel, starting an Internet TV channel is easy.
Ans: T
14. Amateur-produced video cannot be repurposed for posting on a web site.
Ans: F
15. The Online Publishers Association has found that about one-quarter of Internet users watch online video at least once a week.
Ans: T
Multiple Choice
16. MSO stands for:
A. Multiple System Operators
B. Metropolitan System Owners
C. Metropolitan