Fall 2013 – Semester Paper (10 Points)
Due, Sunday, December 7th, 2013
The below should serve as your guide for this paper. The paper should be at a minimum six (8) pages, typed and double spaced. Please take note of grammar, spelling etc. Your paper should flow as you focus on each section. Take the time to read and re-read your final submission and ensure that your arguments are logical and makes sense.
SWOT – the acronym stands for Strengths, Weaknesses, Opportunities and Threats. The best strategies (1) exploit opportunities and strengths, (2) neutralize threats and (3) avoid or correct weaknesses.
A) You are to identify a publicly traded company
a. Provide an overview of the company. Hint – look to see what is available on the company’s website or on Yahoo Finance; other sources are available as well.
b. Determine what the company’s Strategic Alternatives are, i.e., what is its Business-level strategy and what is its Corporate Level strategy.
B) Prepare an in depth analysis of the firm’s Strengths and Weaknesses and its environmental Opportunities and Threats.
a. In so doing, determine whether or not the firm has any distinctive competencies, does it have a competitive advantage over its rivals and whether or not the firm has been able to maintain a sustainable competitive advantage.
b. For the identified weaknesses and threats, provide alternatives to neutralizing or correcting for same.
C) How has the firm