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THE IMPACT OF E-COMMERCE IN MODERNISATION OF TRADITIONAL ENTERPRISES WITH SPECIAL REFERENCE TO THE ENTREPRENEURSHIP DEVELOPMENT IN BTAD OF ASSAM.
(Prasenjit Nath, Janata College, Serfanguri, BTAD, Assam. Department of Computer Science & Application.)
ABSTRACT:
This paper explores the synergies between Electronic Commerce (E-Commerce) and in traditional micro and small enterprises in Bodoland Territorial Area Districts of Assam for marketing, advertising, and sales their organizational products or services.
For this study used current literature review on E-commerce and Entrepreneurship and case study analysis from different sources. In addition to this, interviews were conducted to examine the perceptions of enterprises in E-Commerce regarding modernization of traditional micro and small enterprises and entrepreneurship development and the factors affecting the modernization of business and integration of entrepreneurship.
The study has explored the synergies between E-Commerce and modernization of traditional micro and small enterprises and entrepreneurships of Bodoland Territorial area Districts through a review of principal literature in this field, case study analysis, web researches and interviews with micro and small traditional enterprises.
Traditional micro and small enterprises and E-Commerce should be regarded as ongoing, everyday practice in enterprises. For rural area of North-East like BTAD, one of the most important benefits of E-Commerce is its potential to help a developing rural community to leapfrog into the knowledge paradigm. This positive effect of E-Commerce can be magnified beyond purely commercial growth to have a profound impact on all aspects of rural community like in BTAD of Assam.
KEYNOTE:
Impact of Electronic Commerce in the business of traditional micro and small enterprises. Direct marketing, sales, advertising, and providing customer services as well as generating profit for their respective
(Prasenjit Nath, Janata College, Serfanguri, BTAD, Assam. Department of Computer Science & Application.)
ABSTRACT:
This paper explores the synergies between Electronic Commerce (E-Commerce) and in traditional micro and small enterprises in Bodoland Territorial Area Districts of Assam for marketing, advertising, and sales their organizational products or services.
For this study used current literature review on E-commerce and Entrepreneurship and case study analysis from different sources. In addition to this, interviews were conducted to examine the perceptions of enterprises in E-Commerce regarding modernization of traditional micro and small enterprises and entrepreneurship development and the factors affecting the modernization of business and integration of entrepreneurship.
The study has explored the synergies between E-Commerce and modernization of traditional micro and small enterprises and entrepreneurships of Bodoland Territorial area Districts through a review of principal literature in this field, case study analysis, web researches and interviews with micro and small traditional enterprises.
Traditional micro and small enterprises and E-Commerce should be regarded as ongoing, everyday practice in enterprises. For rural area of North-East like BTAD, one of the most important benefits of E-Commerce is its potential to help a developing rural community to leapfrog into the knowledge paradigm. This positive effect of E-Commerce can be magnified beyond purely commercial growth to have a profound impact on all aspects of rural community like in BTAD of Assam.
KEYNOTE:
Impact of Electronic Commerce in the business of traditional micro and small enterprises. Direct marketing, sales, advertising, and providing customer services as well as generating profit for their respective
References: Botha, J. , Botham C., Geldenhuys P., 2008 : Managing E-commerce, 2nd Edition, Juta & Co. Ltd., Mercury Crescent, Wetton, Cape Town, 2008. Dr. Singh, A.K., 2009 : Entrepreneurship Development and Management, University Science Press, Daryaganj, New Delhi-2, 2009. Kumar S. Anil, 2008 : Small Business and Entrepreneurship, I.K. International Publishing House Pvt. Ltd., New Delhi-16, 2008. The Complete E-commerce Book, published by CMP Books, San Francisco, USA, 2004. Tiwari, Sanjay, Tiwary, Anshuja, 2007 : Entrepreneurship Development in India, Sarup & Sons, New Delhi-2, 2007. Kumar S. Anil, 2008 : Small Business and Entrepreneurship, I.K. International Publishing House Pvt. Ltd., New Delhi-16, 2008.