By Rachel Botsman
The level of consumption is getting higher day by day. People consume goods, buy and sell things in a variety of ways. In this presentation named “The Case for Collaborative Consumption”, Rachel Botsman provides us interesting information about a special type of consumption. She is a founder of The Collaborative Lab and co-author of the book What is Mine is Yours: The Rise of Collaborative Consumption. She has consulted to many companies and associations including local government. In the presentation, she tries to convince the audience that collaborative consumption is really powerful and economic force instead of short-term trend. She has described the collaboration and evolution of the process very well. Given examples, real-life experiences and statistical information from different sectors have made the presentation quite convincing. It definitely broadens one’s horizons.
Firstly, she starts with giving the name of the topic and purpose of the presentation so that it helps the audience to figure out what is going to be mentioned. In addition, she asks a rhetorical question at the beginning of her speech to gather the attention of the audience. In this way, participants can prepare themselves to the presentation. Then, she clearly defines the topic collaborative consumption and subtopics. Comparisons between old industry and current one, numbers and statistics from websites show the importance of the case. When she wants to move on different subject, she uses very smooth transitions with an appropriate punctuation. Thanks to variety of signposts, she indicates her points effectively. At the end of the presentation, she gives a signal and makes her conclusion with an important message. All information mentioned in her speech support the main idea. This conclusion part plays a very important role for everybody to understand her goal.
Rachel Botsman is very comfortable in front of the audience and