Rad Coffee Loyalty Program

Rad Coffee should employ a loyalty program in which they utilize a punch card. A card would be given to each customer with the numbers 1 through 13 listed on the bottom. The first number would be already punched out and every time a customer orders a coffee product another hole is punched out of the rewards card. After 12 punches the next coffee is free. Even though a card with only 12 spaces requires the same amount of purchases as a card with 13 spaces, it results in less fully punched out cards. Having the first number already punched out makes customers believe that they are closer to their goal and therefore will be more motivated to earn their free coffee. The card would have Rad Coffee’s skull logo imprinted on it as a way for consumers