Reconstructive surgery, a trend that has been developed over the years has reached a new level; radiance reconstructive surgery. This new trend in reconstructive surgery is literally what the name suggests, radioactive. Radioactive waves are used to perform and complete the reconstruction process. There are various methods which can be used to achieve the objective of popularizing the method; campaigns to educate and inform the public as well as helping them understand the process and a question and answer session to give any further information needed. As well as procuring new clients, it will also help the company reassure and build confidence in the current clients.
Lifestyle, sponsorship and even marketing are what Radiance should focus on; these are extremely important aspects to any company. These areas help to ensure a firm not only care about the community but garnering profit as well. The venues would include such places as training facilities and gyms. However, they should place their marketing wisely as to not encourage children to believe their bodies are anything less than what they should be given the amount of influence that any type of media has on the perception of young people.
Melissa should employ a number of damage control techniques to help change the perception of the company by its stakeholders. The steps to take would be; make absolutely certain the public relations are dealt with, build a campaign that show empathy but tell the story as the company sees it, take steps that will improve the image of the company. While waiting for time to pass would seem like the reasonable solution, “waiting for time to pass would be a bad idea (Kang & Sakai, 2000); the damage is done and the company has let it slide which gives the public the idea that the company is culpable. Radiance would see either positive or negative changes in as little as a few months by taking these steps.